Nissan Changes Ad Pitch for Quest

Washington DC March 13, 2006; The AIADA newsletter reported that Nissan has decided to change its pitch for the Quest minivan, with a more family focused than woman focused message, according to Automotive News.

The ad campaign is still being ironed out, but a big part of the campaign will be on spot TV and the internet, according to Quest marketing manager Kelly Hamilton. "In our other ads, we did not talk about the family. That's unheard of in the real world," Hamilton added. "We still want to communicate to the mom as an individual, but we realize that people buy minivans for the versatility of the family."