New COLLOQUY Loyalty Report - Free White Paper Available for Download

CINCINNATI--March 27, 2006--COLLOQUY(R), a leading provider of loyalty-marketing information, consulting, research and education reveals three evolutionary trends that are transforming loyalty marketing in its latest TrendTalk white paper: "You Say You Want a Revolution: Three Evolutionary Trends That Will Transform Your Loyalty Strategy."

"Sometimes, innovation happens in the blink of an eye. In most cases, however, innovation occurs more as a continual evolution in which those at the forefront of change push the boundaries out farther-- from how we define loyalty marketing today to how we will define it tomorrow," notes COLLOQUY Editorial Director, Rick Ferguson.

The free 13-page report looks at the future of loyalty marketing and the trends that are shaping its growth, noting that boundaries will continue to expand outward. "The very concept of loyalty marketing will encompass many more ideas, strategies and tactics than it has in the past," adds COLLOQUY Director, Kelly Hlavinka.

COLLOQUY outlines three macro trends that will allow marketers to unleash new loyalty-marketing strategies and tactics that will power profits and growth well into the 21st century.

    1. The Power of Networks: In which customer-focused enterprises
       leverage virtual environments and tangible events to build 
       niche communities of users united in their advocacy for the 
       brand.

    2. The Power of Data: In which data-driven enterprises look beyond
       loyalty program return-on-investment metrics and discover the 
       true value of that data in its ability to fundamentally 
       transform the customer experience.

    3. The Power of Convergence: In which the confluence of 
       mega-mergers, new point-of-sale technologies and the next 
       generation of Customer Relationship Management platforms launch
       a new wave of coalition loyalty programs around the globe.

Download a free copy of the complete COLLOQUY TrendTalk white paper at https://www.colloquy.com/reports/WhiteIntro.asp or send an email with your complete name, title, company name, mailing address and telephone number to info@colloquy.com.

About COLLOQUY:

COLLOQUY comprises a collection of resources devoted to the global loyalty-marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY(R), a magazine serving the loyalty-marketing industry since 1990, COLLOQUY.COM the most comprehensive loyalty web site in the world, COLLOQUY's Research and Education divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 25,000+ marketers with consulting services, news, editorial, educational and research services across all industries and around the globe. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.5918.