American Honda Reports 2006 Record March Sales
Honda Division Posts Best-Ever March
TORRANCE, Calif., April 3 -- With strong light truck and robust sales of the all-new 2006 Civic, American Honda Motor Co., Inc., posted record March results of 128,806 Honda and Acura vehicle sales, an increase of 0.2 percent over March 2005. Light trucks for American Honda also posted record March results with sales of 56,786, up 1.8 percent. Year-to-date American Honda total vehicle sales of 333,844 are up 8.3 percent on a daily selling rate basis.
The Honda Division posted its best March and third consecutive record month with sales of 111,282 cars and light trucks, an increase of 1.2 percent over year-ago results. Civic sales of 28,969 reflect a 14.0 percent March increase. In its second best month since launch, Ridgeline sales of 5,344 rose almost 38 percent, helping the division post record March sales of 52,104 trucks, up 2.7 percent over year-ago results. The Odyssey and Pilot also posted record March sales, up 2.0 percent and 7.4 percent respectively. Honda sold a total of 2,892 hybrid vehicles, including 2,232 Civic Hybrids and 581 Accord Hybrids. Year-to-date Honda hybrid sales of 9,102 are up 0.9 percent.
"Honda's March sales numbers show that consumers are still embracing the light truck segment amid the prospect of rising energy costs," said Dick Colliver, executive vice president of American Honda. "Consumers are, however, seeking light trucks with higher fuel economy, and Honda's numbers reflect that."
The Acura Division posted strong March sales of 17,524 with record March sales of 3,355 for the TSX. The TL luxury performance sedan was Acura's best-selling model with March sales of 6,767 and year-to-date sales of 16,804.
Consumer information is available at www.honda.com and www.acura.com.
American Honda Vehicle Sales For March 2006
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2006 2005 % Chg. 2006 2005 % Chg.
American Honda Total 128,806 128,548 0.2% 333,844 308,182 8.3%
Total Car Sales 72,020 72,784 -1.0% 189,803 172,975 9.7%
Total Truck Sales 56,786 55,764 1.8% 144,041 135,207 6.5%
Honda Total Car
Sales 59,178 59,198 0.0% 156,985 138,229 13.6%
Honda Total
Truck Sales 52,104 50,751 2.7% 131,208 121,539 8.0%
Acura Total Car
Sales 12,842 13,586 -5.5% 32,818 34,746 -5.5%
Acura Total
Truck Sales 4,682 5,013 -6.6% 12,833 13,668 -6.1%
Domestic Car Sales* 57,709 58,744 -1.8% 157,957 140,393 12.5%
Honda Division 50,942 51,527 -1.1% 141,153 122,488 15.2%
Acura Division 6,767 7,217 -6.2% 16,804 17,905 -6.1%
Domestic Truck Sales* 44,081 42,125 4.6% 111,690 100,216 11.4%
Honda Division 39,399 37,112 6.2% 98,857 86,548 14.2%
Acura Division 4,682 5,013 -6.6% 12,833 13,668 -6.1%
Import Car Sales 14,311 14,040 1.9% 31,846 32,582 -2.3%
Honda Division 8,236 7,671 7.4% 15,832 15,741 0.6%
Acura Division 6,075 6,369 -4.6% 16,014 16,841 -4.9%
Import Truck Sales 12,705 13,639 -6.8% 32,351 34,991 -7.5%
Honda Division 12,705 13,639 -6.8% 32,351 34,991 -7.5%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 111,282 109,949 1.2% 288,193 259,768 10.9%
Accord* 29,623 33,075 -10.4% 76,954 77,371 -0.5%
Memo: Accord
Hybrid 581 1,862 -68.8% 1,715 3,522 -51.3%
Civic* 28,969 25,414 14.0% 78,479 59,255 32.4%
Memo: Civic
Hybrid 2,232 2,896 -22.9% 7,177 5,418 32.5%
S2000 507 653 -22.4% 1,342 1,516 -11.5%
Insight 79 56 41.1% 210 85 147.1%
FCX 0 0 0 2
Odyssey* 16,529 16,201 2.0% 39,204 38,829 1.0%
Pilot* 12,966 12,071 7.4% 33,866 31,533 7.4%
CR-V 12,705 13,639 -6.8% 32,351 34,991 -7.5%
Element* 4,560 4,965 -8.2% 12,144 12,178 -0.3%
Ridgeline 5,344 3,875 37.9% 13,643 4,008 240.4%
Acura Division Total 17,524 18,599 -5.8% 45,651 48,414 -5.7%
RSX 1,591 1,872 -15.0% 4,150 4,643 -10.6%
CL* 0 0 0 1
TL* 6,767 7,217 -6.2% 16,804 17,904 -6.1%
TSX 3,355 3,107 8.0% 9,233 7,991 15.5%
RL 1,117 1,376 -18.8% 2,602 4,159 -37.4%
NSX 12 14 -14.3% 29 48 -39.6%
MDX* 4,682 5,013 -6.6% 12,833 13,668 -6.1%
Selling Days 27 27 75 75
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
