lanelogic Launches a New Market for Used Vehicles

DALLAS, May 5, 2006 -- lanelogic, the Wall Street inspired used vehicle trading network, announces the launch of its first dealer network. On April 24, 2006, dealerships in areas of Texas and Oklahoma began trading used vehicles using lanelogic's proprietary dealer to dealer trading solution.

Through the use of real-time sales data, lanelogic determines the value of a vehicle by selecting the optimal sales location for that vehicle within its network. lanelogic's status as a buying agent for each participating dealer offers the highest appraisal values for trades while also securing the most sought after vehicles for a specific lot.

lanelogic provides dealers with the ability to immediately increase trade- in close rates up to 50% or more; and offers on average $1200 more per trade- in vehicle.

lanelogic services allow dealers to increase efficiencies in today's used vehicle market by facilitating an accurate up-to-the-second market appraisal on any vehicle, permitting dealers to accept any high risk trade-in vehicles no matter what the make, model, mileage or condition, and then immediately eliminate the non-performing vehicles from their lot. With lanelogic bids, dealers know the true market value of a vehicle within minutes. lanelogic also acts as a buying agent for dealers sending a continuous supply of the best performing vehicles for your lot.

lanelogic is committed to helping dealerships sell more used vehicles by creating the first wholesale outsourcing option for car dealers and their used car wholesaling activates which often are the source of large and unforeseen losses. lanelogic's trade desk deploys multiple data sources from the nation's leading automotive resources. Every data point is closely interpreted by a lanelogic analyst who can identify the specific performance of a used vehicle in each area and its ideal location through the company's leading edge dealer to dealer trading technology. lanelogic employs top leading experts from the automotive industry, each of whom bring their own market insight and continuously refine the lanelogic's trade decisions.

"With the large number of dealers joining the lanelogic dealer network, other trade market areas can expect to open and begin trading within the next few months," stated Bruce Thompson, Founder/CEO of lanelogic. "We are as anxious as our dealers to be operating at nationwide capacity so we will open to trade each DMA as quickly as possible."

So that dealers are able to maintain a competitive edge, a maximum of 30% of dealers within each DMS are able to join lanelogic's used-vehicle trade network. lanelogic accepts dealerships on a first-come, first-serve basis.

ABOUT LANELOGIC

Launched in November of 2005 in Dallas, Texas, partnered with Internet pioneer VB2/Copart , lanelogic's credibility is bolstered by its leadership in the form of CEO Bruce Thompson, former CEO and founder of American Auto Exchange. Strategic alliances with VB2, American Auto Exchange, Auction Broadcasting Company (ABC Auctions), SGS, and Great American Insurance Group mean that lanelogic is uniquely positioned to gather the needed inventory intelligence to deliver the industry's first, live guaranteed bid network. For more information, please visit: http://www.lanelogic.com/ .

Learn more about lanelogic by watching a video presentation: http://www.lanelogic.com/demo

Read more about lanelogic in other media releases: http://www.lanelogic.com/pressrelease/pressReleases.pdf