A Flock of Celebrities Scheduled to Attend Red Carpet Event - Indy 500 Weekend

INDIANAPOLIS, May 11 -- PURE RUSH, the only brand to host VIP parties at every major sporting event in the past 3 years, will make their Inaugural appearance in Indy during the 500 Race Weekend to showcase one of their legendary evenings of fun on Friday, May 26, 2006th at GELO Ultra Lounge. This high-profile, red carpet event will cater to the drivers, race teams, athletes, and A-list celebrities in Indianapolis for the big race - and will be experienced by more than 2,000 guests.

PURE RUSH has been named "best party in sports," by numerous national and local media and considered the hottest party ticket by celebrities and fans alike! Dozens of athletes, musicians and celebrities will be in attendance, including 2005 Indy 500 winner Dan Wheldon, Gene Simmons of KISS fame, Thomas Scheckter, Scott Dixon, Buddy Rice, Tony Kanaan, Miss June 2006 Stephanie Larimore, and Carmelo Anthony. Friday night, Race Weekend, PURE RUSH will transform GELO into a three-tiered VIP party, including an additional tented plush lounge. Along with models, celebrities, and hundreds of beauties, the soiree will feature sophisticated and chic decor, live performances, and experiences that will excite all the senses.

Tickets will be priced at $100 for VIP (including a private VIP reception with hosted bar from 8-10 pm) and $50 for general admission.

"These 'see and be seen' high-profile parties have become almost as popular as the featured sporting event," said Kristina Pluta, founder of PURE RUSH and a veteran event and sports marketer. "Generating an infectious excitement among fans and adding a touch of glamour to the week's festivities. It has always surprised me that, in comparison to other high-profile sports weekends, there is little night activity during one of the largest sporting events in the world. We look forward to bringing PURE RUSH to Indianapolis."

Glitz and glam parties of this caliber have become a compelling element around other key sporting events because they offer unique entertainment value to fans outside the action on the field. "Our company has pioneered some of the most creative and exciting parties in the sporting world. We pride ourselves on being able to cater to celebrities and athletes, while still giving fans an opportunity to be amongst the sports elite in an amazing, red carpet, event environment," added Pluta.

Limited tickets, sponsorships and additional details are available at http://www.purerushindy.com/.

PURE RUSH is an event and sports marketing company dedicated to creating and delivering a premium entertainment experience to the sporting industry and fans across the country. For more information about event tickets, sponsorships or interview opportunities with the promoters or hosting celebrities, please contact Michael Rypel, American Legends Publicity, 310-492-5916.