Chevrolet Pays Tribute to African-American Artists
Ad campaign Launched in Honor of Black Music Month
DETROIT - June 4, 2006: In honor of Black Music Month, Chevrolet is paying tribute to African- American artists with a new divisional brand campaign. The campaign features musicians that have passed on, but whose spirits live on in the youth of today.
The campaign honors legendary artists such as Ray Charles, Lisa "Left Eye" Lopez (formerly of the group TLC), and Jam Master Jay (formerly of the group Run DMC). The ads invite consumers to check out Chevy Excellence in Education Scholarships at www.chevy.com/scholarships. As part of the ad campaign, a number of Chevy Excellence in Education Scholarships are being specifically designated for students pursuing a major in Music.