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Despite Understanding Risks Many U.S. Adults Still Use Cell Phones While Driving, According to Latest Harris Poll

ROCHESTER, N.Y., June 6 -- Despite knowing that driving and talking on a cell phone at the same time is dangerous, and that it is safer to use a hands-free device to hold the cell phone, a large majority of drivers with cell phones still talk on the cell phone and drive at the same time. This is especially true with younger adults. Even in states that have laws requiring the use of a hands-free device, many adults are not using the hands- free device.

These are some of the results of a Harris Poll of 2,085 U.S. adults surveyed online by Harris Interactive(R) between May 9 and 16, 2006.

  -- About three-quarters (73%) of adults who drive and have a cell phone
     (78% of all adults drive and have a cell phone) say that they talk on
     their cell phone while driving. Two-thirds (67%) say that they
     sometimes talk on their cell and drive, while only six percent admit to
     doing this all the time. Just over a quarter of adults (27%) say that
     they never talk on their cell while driving.
  -- This pattern holds pretty much across all regions of the country, with
     higher numbers in the Midwest (76%) and South (77%). Only in those
     states that have a law that requires use of a hands-free device (New
     York, New Jersey, Connecticut and Washington DC) are the percentages
     lower (61%).
  -- Interestingly, younger adults are more likely than their older
     counterparts to drive while talking on a cell phone. Almost nine in 10
     (86%) Echo Boomers (those ages 18 to 29) say that they talk on their
     cell phone while driving, as compared to about half (48%) of Matures
     (those ages 61 and over).
  -- For those who admit to talking on their cell phone while driving, a
     large majority (72%) say that they hold the cell phone. Only 28 percent
     say that they use a hands-free device that cradles the cell phone. Even
     those in states that have a hands-free law, just 55 percent say that
     they use the hands-free device, while the remaining 45 percent say that
     they hold their phone.
  -- Similarly, six in 10 adults (60%) say that have been a passenger in a
     car while the driver is talking on a cell phone, with five percent
     saying that this happens often, and another 55 percent who says it
     happens sometimes. For those who are in states with a hands-free law
     are the percentages smaller, however, almost half (48%) say that they
     are often or sometimes a passenger in a car while the driver is talking
     on a cell phone.
  -- Among the entire adult population, about six in 10 (61%) think that
     their state does not currently have a hands-free law, with 14 percent
     saying that their state does have such a law. There is some
     unfamiliarity with this, considering a quarter (25%) say that they are
     not sure whether their state has a law.

Over half (56%) of adults say it is at least dangerous, with 31 percent saying it is very dangerous for someone to use a cell phone while driving. Another 26 percent say that using a cell phone while driving is somewhat dangerous, and only 18 percent say either slightly dangerous or not dangerous at all.

  -- Those who are most likely to say this is a dangerous activity are those
     who live in states with a hands free law (64%), Matures (69%), and
     those who never talk on their cell phone while driving (85%).
  -- Conversely, smaller percentages of adults who admit to taking on their
     cell while driving (40%) and Echo Boomers (49%) say that this is
     dangerous.

Though many acknowledge that driving and talking on a cell phone at the same time is dangerous, many still hold their phone, despite the feeling that using a hands-free cell phone is safer, with 13 percent saying it is much safer and 57 percent saying somewhat safer. Another 22 percent say that using a hands-free cell phone is just as safe as using a hand-held phone. Few (8%) say that a hands-free cell phone is more dangerous.

While a law exists in some states that require the use of a hands-free device, more adults appreciate the danger. Fewer adults talk on the cell-phone while driving and those that do use the hands-free device more often. However, there is still room for improvement, which may come about with improved public awareness campaigns (and perhaps laws) as to the risks of using a cell phone while driving.

                                 TABLE 1A
       FREQUENCY OF TALKING ON CELL PHONE WHILE DRIVING- BY REGION
      "How often do you talk on a cell phone while you are driving?"

  Base: Adults who drive and have a cell phone

                    Total                    Region
                           East     Midwest     South     West       States
                                                                    w/Hands-
                                                                      Free
                                                                       Law
                      %      %         %          %        %            %
  Talk on Cell
   Phone While
   Driving (NET)     73     64        76         77       71           61
  All the time        6      4         6          8        4            4
  Sometimes          67     60        70         69       67           57
  Never              27     36        24         23       29           39

                                 TABLE 1B
         FREQUENCY OF TALKING ON CELL PHONE WHILE DRIVING- BY AGE
      "How often do you talk on a cell phone while you are driving?"

  Base: Adults who drive and have a cell phone

                                               Age
                             Echo                        Baby
                  Total     Boomers       Gen. X        Boomers     Matures
                          (ages 18-29)  (ages 30-41) (ages 42-60) (ages 61+)
                    %          %              %            %           %
  Talk on Cell
   Phone While
   Driving (NET)   73         86             79           76          48
  All the time      6          9             10            3           2
  Sometimes        67         77             68           73          45
  Never            27         14             21           24          52

  Note: States that have Hands-Free Law are NY, NJ, CT, DC (N=126)

                                 TABLE 2

HOLD CELL PHONE OR USE HANDS-FREE DEVICE WHILE DRIVING "When you use the cell phone while you are driving, do you typically hold the

          phone in your hand or do you use a hands-free device?"

  Base: Adults who ever talk on a cell phone while driving

                            Total         States w/ Hands-Free Law
                              %                      %
  Hold phone                 72                     45
  Hands-free device          28                     55

                                 TABLE 3

FREQUENCY OF BEING PASSENGER WHILE DRIVER IS TALKING ON CELL PHONE "How often are you a passenger in a car while the driver is talking on a cell

                                 phone?"

  Base: All adults

                             Total       State w/ Hands- Free Law
                               %                    %
  Often                        5                    4
  Sometimes                   55                   44
  Never                       39                   51
  Not Sure                     1                    1

                                 TABLE 4
  LIVE IN CITY OR STATE THAT HAS LAW REQUIRING USE OF HANDS-FREE DEVICE

"Do you currently live in a city or state that has a law requiring that you

use a hands-free device while talking on a cell phone in your car or not?"

  Base: All adults

                                                                    Total
                                                                      %
  My state requires a hands-free device if I am
   on my cell phone and driving                                      14
  My state does not currently have such a law                        61
  Not sure                                                           25

                                 TABLE 5A
                DANGEROUS TO USE CELL PHONE WHILE DRIVING
  "How dangerous is it for a driver to use a cell phone while driving?"

  Base: All adults

                                                           Talk on Cell
                                                           While Driving
                                               Those
                                    States      Who       All the
                         Total        w/       Drive       Time/
                                    Hands-       &       Sometimes    Never
                                     Free       Have
                                     Law        Cell
                           %          %           %          %          %
  Dangerous (NET)         56         64          52         40         85
    Very dangerous        31         36          28         17         57
    Dangerous             25         28          24         22         29
    Somewhat Dangerous    26         15          28         35         10
  Not Dangerous (NET)     18         21          20         26          5
    Slightly
     dangerous            16         17          18         23          3
    Not dangerous
    at all                 2          4           2          2          1

                                 TABLE 5B
            DANGEROUS TO USE CELL PHONE WHILE DRIVING- BY AGE
  "How dangerous is it for a driver to use a cell phone while driving?"

  Base: All adults

                                               Age
                               Echo                     Baby
                   Total      Boomers      Gen. X      Boomers     Matures
                           (ages 18-29) (ages 30-41) (ages 42-60) (ages 61+)
                     %           %            %            %           %
  Dangerous (NET)   56          49           52           55          69
    Very
     dangerous      31          22           27           33          41
    Dangerous       25          27           25           22          29
    Somewhat
     Dangerous      26          27           25           29          22
  Not Dangerous
   (NET)            18          24           22           17           8
    Slightly
     dangerous      16          21           19           16           8
    Not dangerous
     at all          2           3            4            1           *

                                 TABLE 6
            ARE HANDS-FREE CELL PHONE SAFER OR MORE DANGEROUS?

"Is using a hands-free cell phone safer or more dangerous than using a hand-

                            held cell phone?"

  Base: All adults

                                                           Talk on Cell
                                                           While Driving
                                               Those
                                    States      Who       All the
                         Total        w/       Drive       Time/
                                    Hands-       &       Sometimes    Never
                                     Free       Have
                                     Law        Cell
                           %          %          %           %          %
  Safer (NET)             70         70         72          74         66
    Much safer            13         17         13          15          7
    Somewhat safer        57         53         59          59         59
    Just as safe          22         21         22          22         22
  More dangerous (NET)     8          8          6           4         12
    Somewhat more
     dangerous             6          6          5           3         10
    Much more
     dangerous             2          2          1           1          2

  Methodology

This Harris Poll was conducted online within the United States between May 9 and 16, 2006 among 2,085 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All surveys are subject to several sources of error. These include: sampling error (because only a sample of a population is interviewed); measurement error due to question wording and/or question order, deliberately or unintentionally inaccurate responses, nonresponse (including refusals), interviewer effects (when live interviewers are used) and weighting.

With one exception (sampling error) the magnitude of the errors that result cannot be estimated. There is, therefore, no way to calculate a finite "margin of error" for any survey and the use of these words should be avoided.

With pure probability samples, with 100 percent response rates, it is possible to calculate the probability that the sampling error (but not other sources of error) is not greater than some number. With a pure probability sample of 2,085 adults one could say with a 95 percent probability that the overall results have a sampling error of +/- 2 percentage points. However that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

  J27799
  Q600, 605, 610, 615, 620, 640

  The Harris Poll(R) #46, June 6, 2006

By David Krane, Vice President, Public Affairs and Government Research, Harris Interactive(R)

About Harris Interactive(R)

Harris Interactive, the 13th largest and fastest-growing market research firm in the world, provides clients with research-driven insights and strategic advice to help them make more confident decisions, leading to measurable and enduring improvements in performance.

Widely known for The Harris Poll(R) and for pioneering online market research methods, Harris Interactive serves clients worldwide through its United States (www.harrisinteractive.com), Europe (www.harrisinteractive.com/europe), and Asia offices and is supported by its a wholly-owned subsidiary Novatris (www.novatris.com) in Paris and an independent global network of affiliate market research companies. Harris Interactive is headquartered in Rochester, New York, and Europe operations are based in London.