DriveCam Highlights Riskiest Driving Behaviors in Recognition of National Safety Month

DriveCam video evidence proves reducing unsafe driving habits saves lives

SAN DIEGO, June 9 -- DriveCam Inc., the Driver Risk Management (DRM) company, announced today that it is supporting June 2006 as National Safety Month by highlighting risky driving behaviors that can lead to collisions. By identifying those driving behaviors that are more likely to result in accidents, DriveCam strives to heighten awareness and improve safety for commercial drivers and the communities they work in.

According to the National Safety Council, which established National Safety Month in 1996, motor vehicle crashes are the leading cause of accidental death and injury both on and off the job. Of the more than 110,000 accidental deaths in 2004, 46,200 Americans died in motor vehicle collisions and another 2.4 million were seriously injured. Motor vehicle crashes accounted for 2,086 of the 5,000 workers killed on the job.

Studies show that risky driving behaviors are the cause of most accidents.

Commercial fleets using the DriveCam Driver Risk Management Solution have captured thousands of video event recordings showing unusual or risky driving behavior.

DriveCam's solutions promote safety and improve the way people drive by ensuring risky driving behaviors are quickly identified and corrected, preventing unnecessary collisions that may result in injury or death.

DriveCam's certified driver behavior analysts review incidents of risky driving behavior captured on exception-based video event recorders in the vehicle and deliver daily feedback to fleet managers. This enables those fleet managers to provide ongoing coaching, improve driving behavior and mitigate risk. From their analysis, DriveCam experts have identified and documented seven common risky driving activities:

   -- Following too close, or tailgating
   -- Poor awareness approaching intersections
   -- Distracted driving
   -- Not looking far enough ahead
   -- Speeding / driving too fast for conditions
   -- Driver fatigue
   -- Risky lane change / passing

"We identify high risk drivers for our commercial fleet clients by analyzing driving behavior and establishing a risk profile for each driver," said Del Lisk, DriveCam vice president of safety services. "Once identified, these drivers and their associated risky behaviors become the focus for coaching to improve their driving. Through our program, we can also validate that this improvement has taken place."

At the core of DriveCam's solution is DriveCam's palm-sized, dual-lens, exception-based video event recorder. Mounted on the windshield behind the rearview mirror, it records what drivers see and hear 10 seconds immediately before, during and after a risky driving event. G-forces such as hard braking, sudden acceleration or collision, cause the recorder to save the 10 seconds immediately before and after the triggered event. Saved events are downloaded, analyzed and assigned a risk score to coach drivers and improve driving behavior and assess liability in collisions.

The National Safety Council (NSC) established National Safety Month in 1996 to increase public awareness of safety and health risks and ultimately decrease the number of accidental injuries and deaths. The NSC is a nonprofit, nongovernmental, international public service organization dedicated to protecting life and promoting health. For more information about National Safety Month, visit http://www.nsc.org/nsm/ .

About DriveCam Inc.

DriveCam is a global driver risk management (DRM) company that reduces claims costs and saves lives by improving the way people drive. By combining sight and sound, expert analysis and driver coaching, DriveCam has reduced vehicle damages, workers' compensation and personal injury costs by 30 to 90 percent in more than 40,000 commercial and government vehicles. DriveCam has the world's largest repository of events reflecting actual risky driving behaviors. In 2005, Inc. Magazine ranked DriveCam no. 67 of the 500 fastest- growing, privately held companies in the U.S. For more information, visit http://www.drivecam.com/ .