Mercedes-Benz redesigns its international Brand Website

Fascinating multimedia brand experience at www.mercedes-benz.com

High degree of user friendliness through a clear separation between Brand World and product information

New Brand World presentation includes a virtual museum tour, an interactive reaction test and audiovisual entertainment

Stuttgart, Jul 06, 2006

Mercedes-Benz has redesigned its international website. Starting at July 7, the company is offering visitors to the site a fascinating multimedia brand experience, as well as direct access to information on all products and services worldwide. The clear separation between the Brand World and product content at the website makes it easier for customers and those interested in Mercedes-Benz to quickly access the information they desire, thus further enhancing the site’s user friendliness.

Some 1.5 million people log onto the Mercedes-Benz international website every month. “The new presentation, which has a strong audiovisual emphasis, enables us to present specific brand topics in greater multimedia detail,” says Lothar Korn, head of Global Advertising Mercedes-Benz Passenger Cars. “It also allows people to experience more intensely the fascination of Mercedes-Benz, the world’s most valuable premium automotive brand.” The redesigned Brand World, which is presented in both English and German, offers visitors a fascinating online experience with impressive images, interesting in-formation and numerous interactive elements.

At the launch of the redesigned website three topics are highlighted. The first option enables visitors to take a virtual tour of the new Mercedes-Benz Museum, which comprises a multimedia journey through the evolution of the automobile and the exciting history and fascination of the brand with the star. There’s also a special multimedia presentation, which impressively demonstrates the benefits offered by the PRO-SAFE™ safety system in the new-generation E Class.

The presentation features an interactive reaction test that allows visitors to the site to find out for themselves how the comprehensive safety philosophy employed by Mercedes-Benz provides optimal protection in dangerous situations. The third special is a presentation of the latest convertible models from Mercedes Benz using the “Sound of Summer” television commercial, which has won numerous awards. In addition, the site features music podcasts and the “Mixed Tape” free music download.

The content of the new Mercedes-Benz Brand World will be updated every quarter, providing users with information on new passenger cars and other Mercedes-Benz brand products, such as trucks, buses, vans and recreational vehicles. There’s also an e-mail newsletter for customers and anyone else who wishes to subscribe, which contains information on current topics and specials.

Those who visit mercedes-benz.com and are interested in specific products and services can intuitively proceed with just a few mouse clicks at every navigation level to more detailed information on the individual country websites.

The Mercedes-Benz Brand World was designed and implemented by the Scholz & Volkmer agency, Wiesbaden.