TV Docs Swap Scrubs for Warrior Wear, Joining Ford's Fight Against Breast Cancer

DEARBORN, Mich., Aug. 29 -- The cast of ABC's "Grey's Anatomy" will help Ford escalate its long-standing efforts to the fight against breast cancer by appearing in an integrated communication campaign designed to drive awareness of the Warriors in Pink -- Powered by Ford initiative, which raises funds for the Susan G. Komen Breast Cancer Foundation. Ford has now supported the Komen Foundation for 12 years and has contributed more than $87 million in gifts and in-kind donations.

The doctors and interns of Seattle Grace Hospital suit up and show their passion for Ford's Warriors in Pink clothing with a series of ads debuting September 4.

Because breast cancer affects everyone, "Grey's Anatomy" characters such as Derek Shepherd, Preston Burke, George O'Malley, Alex Karev, Richard Webber, Callie Torres, Cristina Yang, Miranda Bailey and Addison Shepherd appear in the ad. Part of a multi-faceted campaign supporting the Komen Foundation, the upcoming ads will run in Conde Nast, Meredith, Rodale, Martha Stewart Omnimedia and Time, Inc. publications this fall, including Entertainment Weekly, In Style, People, People en Espanol, Real Simple, Essence, Vanity Fair, Better Homes & Gardens, Fitness, Beyond, Health, Golf for Women, Glamour, More, O The Oprah Magazine, Redbook, Women's Health, Body & Soul, Marie Claire, More, Parenting, Self, Shape, Vogue and Lucky Magazine.

"We recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. We wholeheartedly support breast cancer awareness and eradication and are proud to be affiliated with Ford's Warriors in Pink program," said Shonda Rhimes, Executive Producer of Grey's Anatomy. "We're committed to the Warrior fighting spirit and urge everyone to play a role in the battle against breast cancer."

"The Warriors in Pink clothing line is a creative way for men, women and children to extend the message of hope, strength and unity that presides in the hearts and souls of those affected by breast cancer," said Connie Fontaine, Special Events and Sponsorships Manager for Ford Motor Company. "Our longstanding relationship with the Komen Foundation continues to grow as we find new ways to support the men, women and children affected by breast cancer."

In 2005, Ford raised over $1.6 million in proceeds from its Lilly Pulitzer-designed breast cancer awareness scarf. Available in October on http://www.fordcares.com/, the scarf created for the 2006 breast cancer campaign will feature Warriors in Pink symbols. Ford's 12-year commitment to breast cancer awareness has amounted to over $87 million in cash and in-kind donations dedicated to the Komen Foundation.

"The Warriors in Pink line gives breast cancer survivors and their co-survivors including husbands, brothers, children, parents and friends, the opportunity to show their support and commitment to the fight against breast cancer," said Cindy Schneible, Vice President of Cause-Related Marketing for the Komen Foundation.

The Warriors in Pink collection includes t-shirts, men's thermal wear, gear and temporary tattoos for kids. The items feature bold symbols that represent the Warrior spirit of taking charge, living out loud, harnessing power and standing together. One hundred percent of net proceeds from Warriors in Pink merchandise will benefit the Komen Foundation. Warriors in Pink apparel and accessories for men, women and children can be purchased at http://www.fordcares.com/.

Komen Race for the Cure(R) Series and The Susan G. Komen Breast Cancer Foundation

Since 1995, Ford has been a National Sponsor of the Komen Race for the Cure(R) Series. The Komen Race Series began in Dallas in 1983 as a local race drawing 800 participants and has since grown into a series of more than 100 Races with more than 1 million participants expected this year.

The Susan G. Komen Breast Cancer Foundation, a global leader in the fight against breast cancer, was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 active volunteers working through local Affiliates and events like the Komen Race for the Cure(R) to eradicate breast cancer as a life-threatening disease. Together with its Affiliate Network, corporate partners and generous donors, the Komen Foundation has invested more than $630 million for the fight against breast cancer.

For more information about the Komen Foundation, breast health or breast cancer, visit http://www.komen.org/ or call the Foundation's National Toll Free Breast Care Helpline at 1.800 I'M AWARE(R) (1.800.462.9273)

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and more than 100 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's breast cancer awareness initiatives, visit http://www.fordcares.com/.