Ferraris, Lamborghinis Among the Ice Cream Store Items on the Menu

FORT WORTH, Texas, Oct. 11, 2006 -- If you're looking for a cool escape this summer, look for the big ice cream cone in this industrial area of Fort Worth. You might not find the creamy confection that is advertised on the sign, but you will find plenty of smooth ways to beat the heat.

DFW Elite Auto Rental.com, at 5940 Eden Drive, opened its doors in July. To advertise the warehouse filled with exotic and classic luxury cars for rent, owner Ron Sturgeon chose an ice cream theme. A six-foot-tall ice cream cone sits atop the building, while the front of the building sports an illuminated "Bridgman's Ice Cream Shoppe" sign.

"We were looking for a fun and unique way to help people find our business, and this seemed like the perfect idea," Sturgeon explains. "We just tell them to look for the big ice cream cone. Everyone loves going to the ice cream shop!"

Once inside, you won't find any mint chocolate chip on the menu, but you will find a mint 1955 Mercedes 300 SC Cabriolet ready for a Fall drive. And if you need a cherry on top, there's the cherry red Ferrari 430 Coupe. Just like a real ice cream shop, DFW Auto Rental offers an array of tantalizing temptations that make it hard to choose just one.

In all, DFW Auto Rental has more than 35 exotic and luxury cars, SUV's and pickups available for rent. The selection includes everything from the Bentley Continental GT and the Rolls Royce Phantom to the super-size International CXT pickup. With literally everything in between, DFW Auto Rental can put you in the driver's seat in style.

The company's elite White Glove Service includes complimentary pick-up and delivery of vehicles, 24-hour roadside assistance, pre-programmed GPS navigation assistance and even designer sunglasses and a complimentary console towel.

DFW Elite Auto Rental.com is located at 5940 Eden in Fort Worth, and serves Houston, San Antonio, and Austin, as well as the DFW Metroplex. For more information and to see a complete inventory of available vehicles, go to http://www.dfweliteautorental.com/ or call 817-838-RENT.