AutoTrader.com Launches Keyword Search

ATLANTA--AutoTrader.com, the ultimate automotive marketplace, today announces the launch of its Keyword Search and Features Checklist functions. The new features customize the car-shopping process and make it easier for consumers to find the exact car of their choice in the largest database of vehicles.

Consumers can search for vehicles by selecting up to 11 specific features now available in the search form, such as “moon roof,” “handicapped accessible” and “leather interior,” which ensures the cars in the search results match their specific “must-haves.” Additionally, Keyword Search provides an open search field allowing shoppers to further narrow the scope of their shopping experience. For example, consumers can now search for cars by vehicle series and class using the Keyword Search field.

Both the Keyword Search and the new Features Checklist functions add depth to the search process for shoppers who know what they’re looking for. Once visitors to AutoTrader.com enter a zip code in Find Your Car, they are given the option to “View more search criteria.” This reveals an expandable search form with Features Checklist and Keyword Search fields.

The new features work with My AutoTrader.com — a recently launched “shopping cart” that allows users to save searches of their favorite vehicles. This makes personalization of the site quick and easy, allowing shoppers to come back in the middle of their search and pick up where they left off.

“Combining our more than 3 million cars with these new features creates a personalized experience unique to AutoTrader.com,” said Jim Franchi, director of product management, AutoTrader.com. “This ease of use is what our 11 million monthly shoppers have told us they want, and what we’ll continue to enhance for them.”