Capital Dream Cars Announces Winter Rates for Its Fleet of Exotic Cars

WASHINGTON, Nov. 21 -- Give the gift of an "experience" this holiday season with an exhilarating car rental from Capital Dream Cars. To make the experience even sweeter, Capital Dream Cars announces winter savings of 30% off its regular season rates for rentals occurring between December 1, 2006 and February 28, 2007.

Why give the gift of an experience? Although the experience gift industry has largely been a European phenomenon, experience gifts have been catching on fast in the U.S. In fact, 1 in 4 shoppers plan to give a gift of experience this holiday season, according to Unity Marketing's latest Gift Tracker survey. As it becomes increasingly difficult with each passing year to find that extraordinary gift for that special someone, more people are favoring experience and activity gifts over traditional tangible gifts as a way to make gift-giving (and gift-receiving, for that matter) more memorable and meaningful.

"When a wife surprises her husband with our fiery red Ferrari or classy gray Bentley, the look he gets on his face is uniformly the same each time -- instant love," says Capital Dream Cars Founder Eugene Kim. "But by the end of the rental, it's not unlikely for the wife to have fallen in love with the vehicle as well. Not only has she been along for the ride, she's been able to watch her husband up close as he savors the thrill of fulfilling a dream he's possibly had his entire life. That goes beyond vicarious enjoyment. That's empathy and shared experience."

Adam Michaels, Founder of Cloud 9 Living, an experience gift company offering over 1,200 unique and memorable experiences across the country, can attest to this. "Today, more than ever, people have enough stuff. What they long for are experiences that will have an indelible impact on their lives and the lives of their loved ones."

"Since Spring 2006, Cloud 9 Living has partnered with Capital Dream Cars because they share our commitment to offering extraordinary lifestyle experiences -- helping people fulfill their dreams and create life-long memories. These core values are evident in how they operate their business and how they treat their customers."