J.D. Power and Associates Reports: Honda and Toyota Models Rank Highest in Initial Quality in a Total of Six Segments
JOHANNESBURG, South Africa, November 28 --
- Importance of Design Highlights Changing Consumer Expectations About Vehicle Quality
Honda and Toyota combined garner six initial quality model awards in the J.D. Power and Associates 2006 South Africa Initial Quality Study(SM) (IQS) released today.
A customer-driven measure of problems experienced during the first three to seven months of ownership, the South Africa Initial Quality Study has been completely redesigned for 2006 to more precisely monitor consumer attitudes toward quality.
The study examines 228 individual problem symptoms across nine categories: vehicle exterior; the driving experience; features/controls/displays; audio/entertainment/navigation; seats; heating, ventilation and air conditioning (HVAC); vehicle interior; engine/transmission; and other problems. All problems are identified as the number reported per 100 vehicles (PP100), with lower scores indicating fewer problems and therefore better quality.
"Continued quality improvements have caused consumers to focus increasingly more attention on soft quality issues, or vehicle design-related problems, rather than solely on a more traditional view of quality characterized by defects and malfunctions," said Brian Walters, senior director of J.D. Power and Associates Europe, Middle East and Africa operations.
To facilitate a deeper analysis, IQS problem symptoms have been further classified to two dimensions: defects/malfunctions and design-related problems. Nameplates with the fewest defects/malfunctions include Audi, BMW, Honda, Mercedes-Benz and Subaru. Those with the fewest design-related problems include Audi, Daihatsu, Honda, Subaru, Toyota and Volvo.
"To satisfy owners and fully understand consumer perceptions of quality, manufacturers must consider both dimensions of vehicle quality," said Walters. "For instance, BMW models, along with those from Honda and Mercedes-Benz, have among the fewest defects/malfunctions. Yet, BMW's approach to features/controls/displays often creates some problems for customers, which ultimately contributes to more overall design-related anomalies when compared with Honda and Mercedes-Benz."
2006 IQS Ranking Highlights
With 150 PP100 (combined defects/malfunctions and design-related problems), Honda retains its position as the highest-ranking passenger vehicle nameplate. BMW ranks second (154), followed by Mercedes-Benz (157), Subaru (166) and Audi (169). Hyundai, Toyota, Kia, Chevrolet and Daihatsu round out the top 10 passenger vehicle nameplates.
Toyota is the highest-ranked pickup truck nameplate at 202 PP100, followed by Isuzu (267).
Registering fewer problems than any other model in the industry, Toyota's RAV4 (compact SUV) is one of four Toyota models to receive IQS awards. The Tazz (upper compact car), Hilux Single Cab (one-ton single cab pickup) and Hilux Double Cab (one-ton double cab pickup) also rank highest in their respective segments. Honda's Civic ranks highest in the upper small car segment, while its Jazz is one of the top-performing models in the industry and has lead the lower small car segment in initial quality for three consecutive years.
Other models leading their respective segments in initial quality are the Hyundai Atoz (lower compact car), Volkswagen Touran (compact MPV), the Opel Corsa Utility (compact pickup), and the BMW 3 Series, which has been the top-performing medium car for three consecutive years.
Assembly Plants
Vehicle assembly plants are ranked based solely on the number of defects and malfunctions. BMW's Rosslyn plant leads other South African plants in initial quality for a third consecutive year with 88 PP100. DaimlerChrysler's passenger vehicle plant, which produces the Mercedes-Benz C-Class, follows with 104 PP100, while Toyota's Durban truck line, which produces the Toyota Hilux pickup, ranks third with 155 PP100.
J.D. Power and Associates is recognised across the globe as the leading independent authority on consumer-reported quality in the automotive industry. The firm's primary role is to help automotive manufacturers further improve their product quality and service levels through a better understanding of consumers. J.D. Power and Associates also provides its study results to consumers for use as a reference point when purchasing a new vehicle.
Since its launch in the United States in 1987, the IQS has become a quality standard used by virtually every automotive manufacturer around the world. In addition to South Africa, J.D. Power and Associates conducts vehicle quality research in many other markets, including China, France, Germany, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, the United Kingdom and the United States. Each year, more than 1 million new-vehicle buyers around the world receive a J.D. Power and Associates IQS survey.
The 2006 South Africa Initial Quality Study is based on a representative sample of more than 9 600 new-vehicle owners who purchased their vehicles between December 2005 and April 2006. The survey was funded entirely by J.D. Power and Associates as a part of its global research programs and included a section of questions to assist the Department of Transport in measuring the performance of its vehicle licensing programme.
Initial Quality Nameplate Ranking -- Passenger Vehicles Problems per 100 Vehicles (Lower score reflects better quality performance) Honda 150 BMW 154 Mercedes-Benz 157 Subaru 166 Audi 169 Hyundai 190 Toyota 197 Kia 200 Chevrolet 213 Daihatsu 214 Mazda 219 Volvo 221 Nissan 232 Peugeot 237 Opel 238 Passenger Vehicle Segment Average 239 Ford 243 Renault 258 Citroen 287 Fiat 346 Volkswagen 347 Tata 598 Initial Quality Nameplate Ranking -- Pickup Trucks Problems per 100 Vehicles (Lower score reflects better quality performance) Toyota 202 Isuzu 267 Pickup Truck Segment Average 304 Opel 317 Ford 341 Nissan 351 Top Vehicles per Segment in Initial Quality Problems per 100 Vehicles (Lower score reflects better quality performance) Total PP100 Lower Compact Car Hyundai Atoz 162 Kia Picanto 168 Fiat Panda 176 Upper Compact Car Toyota Tazz 281 Lower Small Car Honda Jazz 120 Toyota Yaris 148 Hyundai Getz 190 Upper Small Car Honda Civic 158 Mercedes-Benz A-Class 165 BMW 1 Series 170 Medium Car BMW 3 Series 150 Mercedes-Benz C-Class 161 Audi A4 163 Compact MAV Volkswagen Touran 200 Toyota Corolla Verso 208 Compact SUV Toyota RAV4 (Old) 102 Subaru Forester 142 Honda CR-V 151 Compact Pickup Opel Corsa Utility 317 Ford Bantam 349 One-Ton Single Cab Pickup Toyota Hilux Single Cab 208 Isuzu KB Single Cab 259 One-Ton Double Cab Pickup Toyota Hilux Double Cab 224 Nissan Navara Double Cab 256 Isuzu KB Double Cab 278
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands including Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2005 were US$6.0 billion. Additional information is available at www.mcgraw-hill.com.