Daytonabrands,Acquires Exclusive Retail Rights to Nanotechnology Engine Treatment Formula

Daytonabrands, Inc. Announces Exclusive Rights to the Only Engine Treatment Formula Tested and Approved by Southwest Research Institute for the U.S. Government

IRVINE, Calif. and ORANGE CITY, Fla., Jan. 18 -- Daytonabrands, Inc. , a manufacturer and marketer of innovative consumer products for the automobile and home announced today that it has acquired exclusive retail rights to the only Nanotechnology Engine Treatment Formula that has been approved by the U.S. Government.

"We are extremely excited about this huge product category and especially of the product formula. When added to engine oil it protects internal metal-to-metal friction surfaces by bonding to friction surfaces, whereby creating a substitute wear surface that reduces critical component friction. The formula meets engine manufacturer's warranties, does not contain chlorine or other potentially harmful components and will not compromise lubricating oil characteristics. Increased engine performance, faster starting in all climates and longer engine life are the results," stated Scott Harkness, of Daytonabrands, Inc. "We will be launching a complete line of Engine Treatment Products through DRTV, infomercial and DR Print in early spring 2007."

"This formula has been perfected and proven in the harshest conditions worldwide for years, in nearly every type of engine on earth including massive Ocean Liners - Huge Earth Moving Machinery - Fleet Autos right down to Small Engines. This formula is superior to anything that is on the market or that has been on the market and we're about to prove it," further stated Harkness.

Daytonabrands has been a pioneer in applying superior technologies to the $33 Billion automotive aftermarket industry. The company's products first appeared on QVC and have since been sold through leading retailers including but not limited to Lowes, SkyMall, Ace, Savon, Costco, Walgreens, Checker Auto Parts, Schuck's Auto Supply and Kragen Auto Parts.

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the $33 Billion automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets (www.daytonabrands.com).

Link to Southwest Research Institute www.swri.org