Leading Auto Makers Selects ChannelNet to Deploy Personalized Marketing Campaign to Financial Customers

MILL VALLEY, Calif.--ChannelNet has partnered with two leading auto makers to develop and launch a multichannel marketing solution to enhance the online experience of the auto makers’ current finance customers. The solution, which took top honors in the 2006 Interactive Media Awards, creates thousands of personalized Web sites that help customers explore and facilitate automotive related financial transactions.

"This solution capitalizes on consumers increasing reliance on the Internet to help them make complex purchase decisions on big ticket items like cars and trucks,” said Paula Tompkins, ChannelNet's CEO and Founder. "ChannelNet’s personalized network of Web site solutions demonstrates the growing ability of the Web to deepen customer relationships and make it easier and faster for customers to conduct business.”

Combining ChannelNet's SiteBuilder™ technology and unsurpassed automotive industry expertise, this solution generates an attractive and personalized site for each customer. The site draws on individual customer, vehicle and loan information which is used to customize content and target messaging. It is also designed to help sell new vehicles by generating qualified leads for dealers and to promote complimentary products and services. With similar solutions, ChannelNet’s customers achieved response rates as high as 30% and conversion rates of 28%. In addition, nearly 50% of customers bookmarked the sites for further action.

ChannelNet’s SiteBuilder technology enables deployment of Web-based solutions at a fraction of the cost of the traditional Web development process. SiteBuilder solutions are built so that non-technical staff can easily manage content, allowing the sales and marketing staff to tailor the program's message while maintaining the distinctive design standards, independent of both IT and design staff.

About ChannelNet

Since 1985, ChannelNet has combined strategic-thinking, creativity and technology to deliver multichannel solutions that help leading companies provide seamless customer experiences and drive revenue across sales channels. The company's broad range of solutions include multichannel marketplaces of interconnected corporate, brand, and sales channel Web sites; online-to-offline marketing, right channeling and guided selling solutions; cross-channel customer loyalty programs; as well as Intranets and Extranets. For further information, go to http://www.channelnet.com/.