Kia Motors America Announces Record January 2007 Sales

IRVINE, Calif., Feb. 1, 2007 -- Kia Motors America (KMA) today announced its best January sales ever of 22,524 units, a 24.4-percent increase over the same period in 2006. The Sedona was the leading seller at 6,947 units, a 26.7-percent increase over the same period last year. The all-new Rondo continued its impressive ramp-up, with 478 units sold, a 16.9-percent increase over last month.

"Kia has started the new year much the same way we ended 2006," said Len Hunt, executive vice president and COO of KMA. "The automotive market continues to be more competitive and faces many outside challenges. We are confident that the product line we have in place puts us in a good position toward another very successful year."

Kia Motors America -- the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea -- offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.

                            MONTH OF JANUARY             YEAR-TO-DATE
  Model                     2007         2006         2007         2006

  Rio                      1,624        1,993        1,624        1,993
  Spectra                  4,273        2,803        4,273        2,803
  Optima                   2,201        1,266        2,201        1,266
  Amanti                     567          607          567          607
  Sportage                 3,474        3,211        3,474        3,211
  Sorento                  2,960        2,746        2,960        2,746
  Sedona                   6,947        5,484        6,947        5,484
  Rondo                      478          N/A          478          N/A

  Total                   22,524       18,110       22,524       18,110