First Look Introduces Automated Expertise: The Next Generation in Retail Automotive Technology

CHICAGO and LAS VEGAS, Feb. 3, 2007 -- Pre-owned performance management and inventory optimization leader First Look (http://www.driveyournumbers.com/) by INCISENT Technologies, today introduced Automated Expertise, the next generation in retail automotive technology. First Look's Automated Expertise solution, MAX (Managing through Automated Expertise), was developed in conjunction with experts from Northwestern University's Artificial Intelligence DevLab and the INCISENT Performance Development Center.

Automated Expertise provides dealerships with the skill and discipline of an expert pre-owned operations manager at a fraction of the cost. First Look MAX adds a virtual manager to the pre-owned team that is focused on spotting and enabling opportunities to enhance performance within pre-owned operations. Because each dealership has its own unique practices, policies and opportunities, MAX is uniquely programmed for each dealership, ensuring that it manages inventory exactly as the dealer intends.

"Automated Expertise helps solve the most challenging issue facing dealerships, 'How do we enhance our team without adding to payroll?'," said First Look CEO Pat Ryan Jr. "While 2006 established First Look as a leader in pre-owned performance management and inventory optimization, we continue to empower auto dealers and their managers to 'Drive Their Numbers' and turbo-charge profitability."

MAX was created based on research conducted by First Look into what sets top-performing dealerships apart from the pack. Because top pre-owned dealerships frequently have a manager who is highly skilled and disciplined in pre-owned operations, traditional solutions involve adding an expert manager to the staff. MAX provides the same types of skills at a fraction of the cost.

Earlier at NADA 2007, First Look introduced the First Look Search Engine, the automotive industry's first search engine specifically designed for major wholesale automotive marketplaces.

  National Automobile Dealers Association 2007
  Las Vegas Convention Center, Booth #2148

  About First Look

First Look, the leading pre-owned performance management and inventory optimization solution from INCISENT Technologies, enables dealers' pre-owned operations to achieve unparalleled performance. First Look enables traditional managers to enhance their performance in each of the major pre-owned areas: closing appraisals, managing inventory to sell more cars, faster and more profitably and acquiring enough of the "best" vehicles to meet their market demand. For more information, please visit http://www.driveyournumbers.com/.