Country Music Television's 'Trick My Truck' Series

MALVERN, Pa., Feb. 20 -- Johnson Matthey's Heavy Duty Diesel (HDD) award-winning CRT(R) particulate filter "stars" on Country Music Television's (CMT) hit big-rig makeover "Trick My Truck" series on Friday, Feb. 23, 2007 at 8:30 p.m. The cast of "Trick My Truck" features truck mechanics who "hijack" the rigs of lucky truck drivers and customize them, turning the drivers' dreams into reality.

The episode, "Ken England's: Ken's Drive-In," incorporates a CRT (Continuously Regenerating Technology) particulate filter as part of the "facelift" of a unique "diner" rig. The episode will also air at 2:30 p.m. on Sunday, Feb. 25; at 6:30 p.m. on Tuesday, Feb. 27; and at 12:30 a.m. on Wednesday, Feb. 28.

"Trick My Truck" is highly popular with many over-the-road drivers and teams with, among others, the U.S. Environmental Protection Agency's (EPA) SmartWay Transport Partnership, a voluntary collaboration between the EPA and America's freight industry designed to increase energy efficiency, while significantly reducing greenhouse gases and air pollution.

The SmartWay program places major emphasis on emissions controls, including leading-edge technology like Johnson Matthey's CRT particulate filter, which is why it is being featured on "Trick My Truck." And, in keeping with the flashiness of the makeovers, the CRT filter used for Ken's Drive-In was specially fabricated and "super-chromed" by Johnson Matthey's engineers and technicians.

Johnson Matthey's CRT particulate filter is the most widely used filter for controlling particulate matter (PM) from heavy-duty diesel engines with over 120,000 in use worldwide and more than a billion miles of service. The EPA recently adjusted its verification of JM's CRT diesel particulate filter to the real world PM reduction of 90 percent.