The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

20-Year Ford Veteran Risks It All To Save the Ford Motor Company and the American Dream


PHOTO (select to view enlarged photo)

SEE ALSO: What's wrong at GM - Richard Earl

As sell out of the American Auto Industry continues, New Ford Book sheds light on problems and offers solutions

NASHVILLE, TN - May 30, 2007: With the potential threat of bankruptcy facing the Ford Motor Company, Clifton Lambreth, 20-year Ford veteran launched a book to bring to light decisions that have brought the company and the automobile industry to where it is today. Lambreth's FORD and the American Dream -- Founded on Right Decisions, offers an insightful perspective of what has transpired during his tenure. The book's co-authors are Mary Calia and Melissa Webb.

"The devastating problems facing the Ford Motor Company and the automobile sector have been layering throughout years -- lack of leadership, bad deals and alliances, diversity programs gone wild, misguided compensation system, and other ailments. There are landmines to avoid so other companies don't find themselves in the same predicament the Ford Motor Company is in," said Lambreth. The book's release is well-timed following the 60th anniversary of the death of company founder, Henry Ford, who passed away in spring of 1947.

"I began to wonder what it would be like if Henry Ford were alive today," continued Lambreth. "What would he say about the situation of the company? Our book is an example of the transparency urgently needed in the auto world."

Charles "T" Jones, author of 'Life Is Tremendous' stated, "One of the most intriguing stories I've ever read. You experience the spirit and timeless wisdom of Henry Ford as he deals with the current issues of the day while he assists with returning Ford Motor Company to its greatness!"

"Ford is as American as apple pie and baseball! This story ends with a positive message for the company today," said Paul J. Meyer, author of the book's Foreword.

"Some of the threats facing Ford today have the potential to destroy the livelihoods of tens of thousands of employees, partners and dealers around the globe," remarked Lambreth. "This book provides a blue print for dealing with difficult and sensitive issues to help return Ford to the greatness and financial success it once enjoyed."