Report Says International Vehicle Brands Appeal to Young Buyers

SEE ALSO: Scion Buyers Guide
SEE ALSO: Volkswagen Buyers Guide
SEE ALSO: Mazda Buyers Guide
SEE ALSO: Jeep Buyers Guide
SEE ALSO: Pontiac Buyers Guide

Washington DC June 25, 2007; The AIADA newsletter reported that when it comes to cars, twenty-somethings say they want three things: style, performance, and affordability. It's an equation that usually adds up to a foreign car purchase.

According to the Detroit Free Press, the buying trend is due to international car companies going out of their way to lure younger customers. Of the top 10 vehicles preferred by young adults in 2006, only two were traditional domestic brands: DaimlerChrysler's Jeep and GM's Pontiac.

Toyota's Scion brand claimed the No. 1 spot. Analysts say that's largely because Scion vehicles are affordable and are easy to modify. Mazda and Volkswagen are also popular among the younger crowd.

Those companies use culture and events to impress youngsters. Volkswagen has become known for popularizing music that is often ignored or overlooked. Mazda, on the other hand, is involved with motor sports events that attract young people to the brand.