July Brings Historic Consumer Confidence in International Vehicles
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International Nameplate Automobiles Gain 52 Percent of U.S. Market Share in July 2007
Alexandria, VA (Aug 2) – The American International Automobile Dealers Association today celebrated the historic climb of international nameplate automobiles in July to 51.9 percent of the total U.S. market for passenger cars and trucks. AIADA President Cody Lusk applauded the international nameplate auto industry, including manufacturers and dealers for meeting this milestone.
“International nameplate automakers are bringing innovation, style and quality to the U.S. marketplace, and that kind of business philosophy appeals to the unique and ever-changing demands of American drivers,” said Lusk. “The consumer is the most critical component of the product strategy. Plain and simple: international nameplate automakers are building the kind of cars consumers in the U.S. want to buy.”
Of the total 1,308,672 vehicles sold in July, international nameplate sales accounted for 679,103 vehicles. Twelve of the nation’s Top 20 best-selling cars and trucks in July were international brands. Among the Top 20, the five best-selling passenger cars in America last month were all international nameplates (in rank order of vehicles sold): Toyota Camry/Hybrid (41,514 vehicles sold), Honda Accord/Hybrid (37,142 vehicles sold), Toyota Corolla/Matrix (29,719 vehicles sold), Honda Civic/Hybrid (27,852 vehicles sold), and Nissan Altima/Hybrid (24,464 vehicles sold). Year-to-date passenger car sales for international nameplate automakers are up 2.8 percent for a total of 2,861,322 vehicles.
“If you take a look at the sales trends for last year through today, you will see a steady climb in sales of passenger cars and other more compact cars – segments to which international nameplate automakers have paid a great deal of attention,” added Lusk. “As consumers face rising fuel prices, the variety of fuel efficient options that international nameplate automakers have brought to the table have proven successful and will, no doubt, continue to gain favor.”
The volume leader for international nameplate sales was Toyota, the nation’s second best-selling automaker behind General Motors. Last month, corporate sales for Toyota’s three brands – Toyota, Scion and Lexus – accounted for 224,058 vehicles; year-to-date sales for Toyota Motor Sales U.S.A., Inc. (TMS) were up 6.1 percent at the end of July with sales reaching 1,555,132 total vehicles. In July, TMS posted sales of 23,123 hybrid vehicles, with sales of Toyota’s award-winning Prius reaching 16,062 vehicles, marking an increase of 44.5 percent over last July. TMS year-to-date hybrid sales totaled 169,659 units at the end of July, an increase of 59.0 percent over the same period last year.
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Breakdown of July Sales for International Nameplates
|
Brand |
Jul-07 |
Jul-06 |
%Chng |
2007 CYTD |
2006 CYTD |
%Chng |
|
Acura |
14,381 |
18,203 |
-21% |
105,921 |
114,504 |
-7.5% |
|
Audi |
7,127 |
7,005 |
1.7% |
25,838 |
47,460 |
11.3% |
|
Bentley |
271 |
193 |
40.4% |
2,527 |
2,183 |
15.8% |
|
BMW |
24,295 |
20,083 |
21.0% |
168,874 |
157,303 |
7.4% |
|
Ferrari |
160 |
139 |
15.1% |
1,024 |
839 |
22.1% |
|
Honda |
126,668 |
133,601 |
-5.2% |
802,057 |
778,527 |
3.0% |
|
Hyundai |
43,511 |
47,205 |
-7.8% |
280,106 |
281,240 |
-0.4% |
|
Infiniti |
9,526 |
10,548 |
-9.7% |
73,322 |
68,439 |
7.1% |
|
Isuzu |
586 |
712 |
-17.7% |
4,363 |
5,430 |
-19.7% |
|
Jaguar |
1,136 |
1,997 |
-43.1% |
9,597 |
13,646 |
-29.7% |
|
Kia |
26,690 |
26,429 |
1.0% |
181,082 |
173,006 |
4.7% |
|
Land Rover |
4,189 |
3,524 |
18.9% |
27,031 |
26,387 |
2.4% |
|
Lexus |
27,141 |
26,959 |
0.7% |
187,343 |
177,700 |
5.4% |
|
Maserati |
186 |
155 |
20.0% |
1,355 |
1,219 |
11.2% |
|
Maybach [est] |
15 |
15 |
0.0% |
105 |
105 |
0.0% |
|
Mazda |
25,853 |
25,963 |
-0.4% |
178,536 |
166,667 |
7.1% |
|
Mercedes-Benz |
18,601 |
21,606 |
-13.9% |
136,931 |
136,631 |
0.2% |
|
Mini |
4,069 |
3,528 |
15.3% |
23,828 |
23,554 |
1.2% |
|
Mitsubishi |
10,347 |
10,502 |
-1.5% |
80,704 |
68,863 |
17.2% |
|
Nissan |
78,351 |
75,860 |
3.3% |
549,935 |
529,737 |
3.8% |
|
Porsche |
3,230 |
3,202 |
0.9% |
21,089 |
21,803 |
-3.3% |
|
Rolls Royce |
18 |
30 |
-40.0% |
170 |
210 |
-19.0% |
|
Saab |
3,247 |
3,658 |
-11.2% |
20,250 |
21,349 |
-5.1% |
|
Subaru |
15,438 |
18,923 |
-18.4% |
105,590 |
114,945 |
-8.1% |
|
Suzuki |
7,943 |
8,030 |
-1.1% |
65,431 |
64,989 |
0.7% |
|
Toyota |
196,917 |
214,867 |
-8.4% |
1,367,789 |
1,287,668 |
6.2% |
|
Volkswagen |
19,653 |
22,627 |
-13.1% |
134,533 |
138,672 |
-3.0% |
|
Volvo |
9,554 |
10,338 |
-7.6% |
63,441 |
69,579 |
-8.8% |
|
Total |
679,103 |
715,902 |
-5.1% |
4,645,772 |
4,492,655 |
3.4% |
Note: Numbers are based on unadjusted data for the month of July. There was one less selling day in July 2007 compared to July 2006.
Source: AutoData Corp.
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About AIADA: Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s 11,000 international nameplate automobile franchises that sell and service the following brands: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Isuzu, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Saab, Scion, Subaru, Suzuki, Toyota, Volkswagen and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs. Visit AIADA online at www.aiada.org.
