Britax Launches Compact Child Seat with True Side Impact Protection

New Child Seat Meets Demand of Compact Car Owners with Children

CHARLOTTE, N.C., Aug. 27 -- Britax Child Safety Inc., a leading child seat manufacturer, has announced the addition of the Diplomat(TM), a compact child seat with True Side Impact Protection(TM).

"A growing number of people are driving compact cars," said Jeanna Rimmer of Britax Child Safety Inc. "The Diplomat has been created to meet the demand of those parents and caregivers with automotive space constraints, while maintaining Britax's dedication to safety and side impact protection - all trademarks of the Britax brand."

Research has shown that 23 percent of vehicle crashes are side impact, crashes in which the most common injuries are to the head and face. Britax has continued its dedication to safety by creating True Side Impact Protection(TM) with deep expanded polystyrene foam lined side walls and deep side wings. This patented protection barrier is designed to absorb vehicle crash forces, minimize lateral head movement, contain the head and body and shield the child from vehicle intrusion.

The Britax Diplomat(TM), which is modeled after Britax's best-selling child seat, the Boulevard(TM), is approved to hold children who weigh up to 40 pounds. This compact child seat has a quick-adjust headrest and harness for easy and accurate adjustment, and includes body pillows, offering children greater comfort, positioning and sleep support.

The Diplomat(TM), which will be available in late August 2007, will retail at $259.99 and will be available in a variety of fabrics with vibrant colors and sophisticated patterns. The Diplomat(TM) can be purchased nationwide at independent retail shops and mass retailers.

NOTE: Product photos are available upon request. For more information: http://www.britaxdiplomat.com/

Britax Child Safety Inc. is the U.S. subsidiary of Britax Childcare, a global leader in the child seat and travel-system markets. Founded in 1996, Britax Child Safety, Inc. is headquartered in Charlotte, N.C. The company produces and distributes quality child-safety restraints ranging from rear- facing infant seats to seat-belt-positioning boosters for older, larger children. Britax is the only child-restraint manufacturer with five state-of- the-art crash-test labs that can certify restraints to global government requirements. For more information, visit www.BritaxUSA.com.