Dealer.com Launches No-Contract and No-Fee Search Engine Marketing Solution for Auto Dealers
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BURLINGTON, Vt.--Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced the launch of Total Control DominatorTM, a product and service combination that is revolutionizing search engine marketing for auto dealers and their advertising agencies. Total Control Dominator gives dealers more control over their entire search engine marketing program, while making it more simple and efficient, in a new user-friendly, web-based interface. Without binding contracts, monthly management fees, or long-term commitments, this next generation product allows auto dealers to cost-effectively leverage their online search marketing program without the financial risk.
The industry leading technology platform that powers Total Control Dominator automates the process of keyword selection, configuring over 8,000 of the top keywords. Real-time bidding and ad unit monitoring work simultaneously, resulting in low-cost, high-quality phone and email leads for every profit center of the dealership, including sales, parts, and service. With TotalControl Dominator, Dealer.com provides automated detailed reports showing hourly, daily, weekly, monthly, and even annual performance metrics. Reporting includes ad effectiveness, keyword performance, cost-per-click, and cost-per-lead analyses. The system is streamlined and easy to use, which is ideal for all dealers regardless of their level of experience with search engine marketing.
“Now more than ever, it is essential for dealers to cost-effectively attract consumers to their own websites, where they are best at converting those browsers into buyers,” said Mark Bonfigli, president and CEO of Dealer.com. “Dealers want to reduce their dependency on high-cost newspaper, radio, and TV advertising, as well as over-priced, low-quality third party leads. Total Control Dominator offers the industry’s only state-of-the-art, automated, and easy to use way for dealers to take advantage of online search without the financial risk or binding agreements.”
“Dealer.com believes in empowering dealers to maximize their advertising and marketing dollars,” added Dean Evans, chief marketing officer at Dealer.com. “While search is fast becoming the largest online advertising investment for dealers, they and their ad agencies have had little control over how those dollars are spent. Dealer.com is changing the game in favor of dealers.”
For more information on Dealer.com please visit www.dealer.com.
About Dealer.com:
Founded in Burlington, VT in 1997, Dealer.com is the industry leader of online marketing solutions for the automotive industry. The company offers the only fully-integrated Web-based closed-loop marketing platform that measures the effectiveness of every marketing program, while tracking responses and respondents, from exposure to closure. The platform includes NADA award-winning automotive dealer websites, user-friendly lead management tools, the most proven local search engine advertising solutions available, and unparalleled metrics and Web analytics. Dealer.com is the only company to truly revolutionize the online marketing and sales effectiveness for auto dealers with an unmatched level of speed, precision and ease-of-use. For more information, please visit www.dealer.com or call 888-894-8989.
