Mothers Against Drunk Driving Takes Campaign to New Level and Asks Communities to Walk Like MADD
DALLAS, Feb. 12, 2008; In an effort to more closely align its signature fundraiser walk with its mission and its Campaign to Eliminate Drunk Driving, Mothers Against Drunk Driving (MADD) today announced a new name for its 5K non-competitive walk -- Walk Like MADD -- with the call to action, "Let's Eliminate Drunk Driving." The walks, held each year in more than 30 cities nationwide, were formerly called Strides for Change.
"Walk Like MADD strongly conveys MADD's purpose and the spirit behind this family fun event," said Glynn Birch, national president of MADD, whose 21-month-old son was killed by a three-time repeat drunk driving offender. "Drunk Driving affects all walks of life and by walking we can do more to fight for victims' and survivors' rights, toughen enforcement and support the exploration and development of new technologies to keep drunk drivers off our streets."
According to Birch, the walks are an opportunity to bring the community together to better understand how their donations directly impact the elimination of drunk driving. Walk proceeds benefit MADD and its Campaign to Eliminate Drunk Driving, which includes support for sobriety checkpoints and saturation patrols, support for ignition interlock for all drunk drivers, support for advanced technologies that make cars inoperable by a drunk driver and grassroots efforts to support all of the above.
In the five-year history of these 5Ks, the walks have encouraged families, office groups and friends to come together and have fun while making a difference for the cause. Walks include a number of kid friendly and teen-focused activities, including face painting, bounce houses and tours of police vehicles. Participants and guests also have the chance to hear live music, learn about ignition interlocks and other advanced technologies while contributing to MADD's mission.
Last year more than $1.2 million was raised in individual pledges and more than 100,000 people supported MADD's mission as a donor, volunteer and/or walker in these events.
To learn more about Walk Like MADD events around the country, visit www.walklikemadd.org.
About MADD
Founded in 1980, MADD's mission is to stop drunk driving, support the victims of this violent crime and prevent underage drinking. MADD is a 501c(3) non-profit, grassroots organization with approximately 400 affiliates and 2 million members and supporters nationwide. For more information, please visit www.madd.org or call (800) GET-MADD.
The following cities will host a 2008 Walk Like MADD event scheduled across the country:
El Paso, TX, March 22 Raleigh, NC, March 29 Baton Rouge, LA, April 5 Indianapolis, IN, April 12 Phoenix, AZ, April 26 Dallas, TX, April 29 San Antonio, TX, May 3 Austin, TX, May 3 Orange County, CA, May 10 Richmond, VA, May 17 Fairfax, VA, May 24 Charlotte, NC, May 24 Long Island, NY, June 1 Baltimore, MD, June 7 Minneapolis, MN, June 7 Chicago, IL, June 7 Hartford CT, June 8 Milwaukee, WI, June 14 Nashville, TN, June 21 Tampa, FL, June 28 Denver, CO, August 2 Atlanta, GA, September 20 Detroit, MI, September 27 Houston, TX, September 27 Lansing, MI, September 27 Los Angeles, CA, September 27 Boston, MA, October 4 Philadelphia, PA, October 11 San Diego, CA, October 11 Albuquerque, NM, October 18 Cincinnati, OH, October 18 Seattle, WA, June 28