Panera Bread Provides a Pair of Tasty Treats for New York Metro Commuters who Pair Up

Panera Bread offers special discounts to area drivers in NY Metro region

ESSEX, Conn., Feb. 13, 2008; NuRide, Inc. (www.nuride.com), the nation's largest incentive-based online ridesharing community, announced today Panera Bread has partnered with NuRide to provide a valuable offer from its "pick two" menu for commuters in the New York metro area who share rides using NuRide.

"We work hard to show our appreciation to our customers not only within our bakery-cafes but also throughout the communities we serve. Sponsoring commuters who are pairing up is a meaningful way for us to support and improve the neighborhoods we serve," said Lowell Farkas, owner of the participating Panera Bread franchises. "We are proud to provide this special offer to forward-thinking commuters who are making a real environmental difference by sharing rides on the NuRide Network(R)," he said.

Panera Bread joins a growing list of companies who sponsor commuters as part of the Tri-State 5,000,000 Mile Rideshare Challenge. This ongoing event involves thousands of commuters who will share rides resulting in 5,000,000 fewer miles driven and 2,100 fewer tons of greenhouse gas emissions. To participate, commuters use NuRide's innovative online ridesharing service to find others going their way and earn points that are redeemed for rewards provided by corporate sponsors.

About Panera Bread

Panera Bread Company owns and franchises 1,167 bakery-cafes under the Panera Bread(R) and Saint Louis Bread Co.(R) names as of December 25, 2007. With its identity rooted in handcrafted, fresh-baked, artisan bread, Panera Bread is committed to providing great tasting, quality food that people can trust. At the close of each day, Panera Bread bakery-cafes donate bread and baked goods to community organizations in need. Additional information is available on the Company's website, panerabread.com.

About NuRide, Inc.

NuRide was founded on the belief that individuals who share rides provide a valuable service to their community and should be rewarded for their efforts. With NuRide, individuals can easily arrange ridesharing trips and earn rewards for every confirmed trip they take. Members accumulate points that can be used toward a variety of rewards that are made possible by sponsors. For more information, please visit www.nuride.com.