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Chrysler Expands Incentive Plan to Benefit Members of the U.S. Military and Their Families


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- A $500 cash allowance will be applied toward the retail purchase or lease of a new, eligible Chrysler, Jeep(R) or Dodge vehicle

- A three-year lube, oil and filter service contract also is provided

- All franchised Chrysler LLC dealers in the U.S. are eligible to participate

AUBURN HILLS, Mich., March 4 -- Chrysler LLC today announced that the Company will expand its support for the U.S. military by adding a $500 cash allowance to the retail purchase or lease of a new, eligible Chrysler, Jeep(R) or Dodge vehicle. A three-year service contract also is included for all eligible military consumers.

Eligible consumers include the active military, active military reserve; as well as retired military and retired military reserve with 20 years of service. Honorably discharged veterans are eligible for this program within six months of their discharge from active duty. The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household.

"Chrysler thanks the men and women who wear the uniform for this country, and their families who support them, with the 2008 Military Consumer Cash/Service Contract program," Michael Keegan, Vice President - Volume Planning and Sales Operations, Chrysler, said. "We would like to honor those who serve by extending our military-only benefits program to include Chrysler and Dodge products in addition to Jeep, as a special offer to our servicemen and women."

Originally, the Chrysler military discount program applied solely to the Jeep brand lineup of vehicles, but has been expanded to include the three-year service contract and now applies to the entire Chrysler LLC portfolio of Chrysler, Jeep and Dodge products.

Military Initiatives

This incentive is in addition to Chrysler's recent announcement joining America Supports You (ASY), a Department of Defense program that connects nonprofit support groups with military men and women and their families.

Chrysler also supports the Freedom Calls Foundation and Operation Gratitude, two ASY homefront groups dedicated to improving morale for soldiers and their families. The Freedom Calls Foundation connects troops deployed in Iraq and their families in the United States through videoconferencing, and Operation Gratitude lifts troop morale through the delivery of care packages filled with items donated by citizens in the United States.

The 2008 Military Consumer Cash/Service Contract program applies to all 2008 model year Chrysler, Jeep and Dodge vehicles, but excludes the Dodge Viper, Dodge Sprinter and all SRT8(R) model vehicles or fleet vehicles.