OneCommand Becomes Corporate Sponsor of National Association of Minority Automobile Dealers

CINCINNATI--OneCommand, (www.CallCommand.com/One), formerly known as CallCommand, today announced that it has become a corporate sponsor of the National Association of Minority Automobile Dealers (NAMAD). Founded in 1980, NAMAD has more than 650 member dealers and is committed to increasing opportunities for ethnic minorities in all aspects of the automotive industry. OneCommand has partnered with NAMAD to offer its personalized communication solutions and consulting services at a preferred rate with the goal of helping their dealers increase market share and revenue and decrease costs by increasing customer loyalty.

“OneCommand is a great value-add for our members and provides them with the tools and resources to improve customer loyalty and increase profitability,” said Damon Lester, NAMAD President.

Commenting on the new relationship Al Babbington, OneCommand CEO stated, “OneCommand is proud of the number of minorities who share ownership of our company. We have a strong desire to support these dealers and help them succeed in today’s challenging market.”

OneCommand has established an internal team of seven industry experts specifically to assist with this new minority dealer initiative. The team is helmed by Ron Fortt, Vice President of Dealer Development with OneCommand. Fortt, a graduate of NADA's Dealer Candidate Academy, with more than 31-years of experience in automotive retail, is well known as a successful dealer and leader in the minority dealer community. Each of the team members has a strong background of hands-on experience working with dealers in the field.

OneCommand’s OneConnect enables the design and execution of powerful and effective multi-channel marketing campaigns within seconds. It integrates advanced consumer data segmentation with personalized communications across multiple channels including voice, direct media, personalized web sites, email, and mobile marketing channels. All communications can be designed and coordinated from a single console to be sent to the customer by their preferred method of communication with just a few clicks of a mouse. OneConnect is supported by a nationwide network of more than 100 field support personnel, one of the largest and most experienced field support networks in the industry.

With OneConnect a dealership can administer all its campaigns through a single console, providing dealers a turn-key solution through which they can manage what the dealership wants to say, the channel of communication it wants to use balanced by the consumer’s channel of preference, and then receive real time reports so the dealership can track success and ROI for each campaign.

About OneCommand (www.callcommand.com/one)

OneCommand is a leading provider of integrated and automated, personalized communications designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 million personalized communications on behalf of over 4000 clients throughout North America.