Mazda Announces March 2008 Sales for North America
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IRVINE, Calif., April 1, 2008 -- Mazda North American Operations (MNAO) today reported U.S. sales of 32,929 vehicles, its best month since last year's best-ever March. Including the U.S., Canada and Mexico, total MNAO sales were 43,496 vehicles. Mazda Canada, Inc. and Mazda Motor de Mexico both reported best-ever March sales with increases of 11.7 percent and 12.0 percent respectively.
Signaling the continuation of a shift in consumers' tastes to smaller, more fuel-efficient vehicles, the MAZDA5 multi-activity vehicle reported its best-ever month, with sales of 2,758 units accounting for a 66.4 percent increase versus last year. Redesigned for 2008, the six-passenger MAZDA5 boasts more standard features, improved fuel economy and a new five-speed automatic transmission.
Mazda's highly acclaimed CX-9 crossover SUV, which has taken home more than a dozen awards including North American Truck of the Year and Motor Trend's 2008 Sport/Utility of the Year, reported a 9.7 percent increase in sales with 2,679 units sold.
On a calendar-year-to-date basis, Mazda sales in the U.S. were down 1.8 percent with 77,689 vehicles sold; MCI sales were up 10.4 percent with 19,597 vehicles sold; and MMdM sales were up 39.0 percent with 5,029 vehicles sold.
"The weakening economy is causing a ripple effect that's hurting all industries, including automotive," said Jim O'Sullivan, President and CEO, MNAO. "As we close our fiscal year, I can look back and say it was a successful one for Mazda from a sales and product perspective. With the record sales we had last March, we knew this month was going to be tough -- now we need to focus on moving forward, keeping our heads down, and remembering that the car business isn't a sprint, it's a marathon."
Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.
Mazda North American Operations - March
2008
Month-To-Date Year-To-Date
March March % March March %
2008 2007 Change 2008 2007 Change
Mazda3 12,635 15,606 (19.0)% 27,107 31,927 (15.1)%
Mazda5 2,758 1,657 66.4% 6,478 4,548 42.4%
Mazda6 7,741 9,624 (19.6)% 19,601 20,173 (2.8)%
MX-5 Miata 1,664 2,281 (27.0)% 3,248 4,373 (25.7)%
RX-8 333 735 (54.7)% 912 1,731 (47.3)%
Protege - - N/A - - N/A
CX-7 3,396 4,221 (19.5)% 9,136 9,940 (8.1)%
CX-9 2,679 2,443 9.7% 6,729 3,694 82.2%
Tribute 1,568 941 66.6% 4,112 1,703 141.5%
B-Series Truck 155 233 (33.5)% 366 867 (57.8)%
MPV - 1 (100.0)% - 120 (100.0)%
Total Vehicles
CARS 25,131 29,903 (16.0)% 57,346 62,752 (8.6)%
TRUCKS 7,798 7,839 (0.5)% 20,343 16,324 24.6%
TOTAL 32,929 37,742 (12.8)% 77,689 79,076 (1.8)%
MEMO:
IMPORT CAR 17,390 20,279 (14.2)% 37,745 42,579 (11.4)%
IMPORT TRUCK 6,075 6,665 (8.9)% 15,865 13,754 15.3%
IMPORT TOTAL 23,465 26,944 (12.9)% 53,610 56,333 (4.8)%
DOMESTIC CAR 7,741 9,624 (19.6)% 19,601 20,173 (2.8)%
DOMESTIC TRUCK 1,723 1,174 46.8% 4,478 2,570 74.2%
DOMESTIC TOTALS 9,464 10,798 (12.4)% 24,079 22,743 5.9%
Note: MPV & Protege are discontinued vehicles.
