Hyundai Selects Davie Brown Entertainment for 2009 Hyundai Genesis Launch

Leading Entertainment Marketing Consultancy to Represent Hyundai in Entertainment Marketing Efforts

LOS ANGELES, May 28 -- Davie Brown Entertainment, a leading entertainment marketing consultancy, announced today that it has been retained by Hyundai Motor America to strategically lead all entertainment initiatives within film, television, music, branded entertainment and industry influencer outreach for the 2009 Hyundai Genesis.

"Davie Brown is the perfect marketing partner to assist us in a targeted entertainment marketing campaign for the Genesis," said Monique Morin Kumpis, experiential marketing manager, Hyundai Motor America. "Genesis provides a potent combination of performance, luxury and value. We think it has the opportunity to be an extremely disruptive force in the large sedan and near-luxury segments and Davie Brown Entertainment can help us raise the awareness of this amazing vehicle and the entire Hyundai brand."

Los Angeles-based Davie Brown Entertainment is tasked with elevating the Hyundai brand within the entertainment industry by initiating targeted outreach and product integration throughout film and television.

"We are excited to capture the undeniable influence of Hollywood and focus it into a comprehensive campaign for Hyundai," said Executive Vice President, Bob Schneider. "We're delighted to be the bridge between Hyundai and the entertainment landscape as Hyundai takes another step toward being the next great car company."

Hyundai's all-new flagship, the Genesis sports sedan features rear-wheel drive and a high-output V8 engine that delivers a world-class driving experience. Hyundai has crafted a rival to the world's premier sport sedan that delivers the interior package of a BMW 7-series, the driving dynamics of a BMW 5-series ... at a price point more like a BMW 3-series.