carmax.com Debuts New Design, Expanded Functionality for Online Car Shoppers
RICHMOND, Va., June 9 -- CarMax, Inc. , the nation's largest retailer of used cars, announced today the latest evolution of online car shopping with a new, intuitively designed carmax.com. The customer-centric website reflects CarMax's commitment to help car shoppers find the perfect used car within a few simple clicks. The carmax.com relaunch is the latest in multiple enhancements and usability improvements based on what consumers said they wanted in an online car shopping experience.
"Our overall goal with the re-design is to give customers an easier and more rewarding shopping experience online and to convey the open, honest and customer-friendly approach that makes CarMax unique," said Ann Yauger, director of carmax.com. "We also wanted to make it easier for customers to find the research tools and extensive vehicle information we provide in order to find the right used car."
In addition to the new design, the carmax.com website has been dramatically improved over the past year with new features, such as:
-- Vehicle Recommendation Tool: Assists customers just beginning the used car shopping process by providing a rank-ordered list of recommended vehicles based on customer preferences, -- Reliability and Safety Ratings: Offers highly sought after data on most makes and models from trusted sources the National Highway Transportation Safety Administration and J.D. Power & Associates, -- Expanded Vehicle Search Capabilities: Provides consumers the ability to search for vehicles based on a wide array of criteria including price, make, model, mileage, type, popular features and other options, and -- Customer and Expert Reviews: Allows shoppers to write reviews on specific makes and models and to read expert reviews of vehicles included in CarMax's inventory.