Yes, A Limousine Can Be Green

Petaluma, CALIFORNIA: Pure Luxury Transportation - a member of the Green Ride Global program since January 2008 - is on pace to exceed its greenhouse gas (GHG) reduction targets for the 2008 calendar year. Since becoming an official Green Ride Global member and embarking on an aggressive environmental sustainability program to reduce the environmental footprint of all aspects of their business, Pure Luxury Transportation has produced outstanding results around company-wide GHG reductions in the first four months of its environmental programming.

"We are committed to reducing the environmental impact of our operations. Our entire staff has been diligent in participating in the reduction of our greenhouse gas output," Says Jennifer Buffo, Chief Operating Officer of Pure Luxury Transportation. "As a result, I am pleased to announce that we have achieved a reduction of 3 metric tons or 16% per vehicle, compared to the same quarter last year." This is the equivalent of adding approximately 3 acres of forest in the San Francisco area.

The program, administered under the guidance of Green Ride Global, is designed to cause a 20% reduction in Pure Luxury's GHG emissions over the next 5 to 10 years.

"Reductions in emissions correlate directly to lower operating costs, which will help offset the rising cost of fuel. We will continue to pass on these savings to our clients," says Buffo. "We are also able to pass on our GHG emissions reductions to our clients because we can provide reports tracking the emissions attributed to their trips."

Justin Raymond, President and CEO of Green Ride Global lauds Pure Luxury's success: "Pure Luxury is a model client of Green Ride Global. Their entire team is driven, focused, diligent and determined to do everything they can to reduce greenhouse gas emissions."

Even more impressive, Pure Luxury was able to achieve these reductions without the presence of a single hybrid on its fleet. "In our opinion, a luxury ground transportation vehicle has not yet been made available with the current roster of hybrids on the market," says Buffo. "As the livery industry waits for the next generation of hybrid vehicles to align with its luxury needs, we have demonstrated that a staff of conscientious employees and chauffeurs can make great strides toward environmental sustainability."