The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Chrysler LLC Teams With eBay Motors as Sales of Certified Used Vehicles Rise


PHOTO (select to view enlarged photo)

Pre-owned Chrysler, Jeep(R) and Dodge Brands to be Marketed by Internet Giant

- On-line hub to provide 12 million* monthly visitors with Chrysler's Brand Spankin' Used(R) U.S. Certified Pre-Owned selection

- Chrysler CPO program sales grow every year since 2002 launch and are up 8 percent year to date in 2008

- Consumers enabled to view local dealers CPO inventory via on-line classified listings

AUBURN HILLS, Mich., June 12 -- Chrysler LLC today announced a partnership with eBay to list their U.S. Chrysler, Jeep and Dodge Certified Pre-Owned (CPO) inventory on the new eBay Motors' Certified Pre-Owned Showroom. The eBay Motors' CPO Showroom is a new online hub, designed to house a franchised dealer's certified used-vehicle inventory. It will now provide its 12 million* monthly unique visitors with a selection of over 15,000 late-model, low-mileage, fully inspected and reconditioned used Chrysler, Jeep and Dodge vehicles complete with factory-backed warranties, a free CARFAX vehicle history report, road-side assistance, rental car allowances and more.

The Chrysler LLC Certified Pre-Owned Program, marketed as Brand Spankin' Used, is the industry's only factory-certified pre-owned program to have set new sales records every year since its inception in 2002. In 2007, Chrysler LLC reported the sale of over 122,000 CPO units** through their franchised dealerships across the country, an increase of 5 percent over 2006. May 2008 sales are up 13 percent, with overall 2008 year to date sales up 8 percent. Over the years, Chrysler's CPO brand has and will continue to partner with third-party search engines such as Cars.com and AutoTrader.com in an effort to help their dealers promote the sale of Certified Pre-Owned units.

"In today's economy, consumers are more Internet savvy and shop for quality products online," said Lisa Way, Chrysler Senior Manager, Certified Pre-Owned Vehicles. "We feel that this new partnership with eBay Motors will help our CPO dealers expose the company's quality used cars and trucks to millions of eBay Motors users."

The new eBay Motors CPO Showroom will enable consumers to view certified pre-owned inventory from Chrysler, Jeep and Dodge dealers within their local area via a classified listings format. A participating dealers' CPO inventory automatically uploads utilizing OEM-customized templates and dealers interact with customers via existing customer relationship management (CRM) systems. Consumers, in turn, can communicate with dealers directly and through the eBay Motors platform.