Audi of America Reports July 2008 Sales - Down
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HERNDON, Va., Aug. 1 -- Audi of America, Inc. announced today auto sales for the month of July totaling 6,804, a decrease of 4.5% from last year's figures, yet the brand expects to gain market share based on better overall performance versus the luxury segment average. Audi Certified Pre-Owned (CPO) sales continued to grow with another record-setting month; compared with last year's July figures, CPO sales rose to 2,669 units, an increase of 21.2%.
"Despite the negative pace of sales across the industry, Audi continues to outperform the market," said Johan de Nysschen, executive vice president, Audi of America. "There's been positive consumer reaction to our products, and there is a growing enthusiasm for the forthcoming launch of the all-new A4. In addition to the beautiful vehicles and the excellent technology, I think consumers are finding that Audi offers a portfolio of German-engineered vehicles that deliver strong fuel economy performance."
Nationwide, Audi sales of three models were up, demonstrating continued excitement around the brand, which has seen consistent movement throughout 2008: sales of the A3 jumped by 30.5%, and the A6 and A8 grew 14% and 2%, respectively.
Audi continues to impress industry analysts and other third-party industry watchers. J.D. Power and Associates', the respected industry organization that measures, among other things, quality within the auto industry, recently noted that Audi posted the greatest ranking improvement in initial quality during the 2008 J.D. Power Initial Quality Survey.
To date, Audi has sold 51,827 vehicles in 2008, a 1.9% decrease over the previous year; CPO sales for 2008 total 20,940, an increase of 38.7% over 2007.
ABOUT AUDI OF AMERICA
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4 sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. Upcoming Audi vehicle launches in the USA include the updated A3 with quattro all-wheel drive (Sept. 2008), all-new A4 sedan/Avant (Sept. 2008), TTS coupe and Roadster (end 2008), Audi Q7 3.0 TDI (Q1 2009), and Audi Q5 (Q1 2009). For more information, please visit www.audiusa.com or www.audiusanews.com.
AUDI US SNAPSHOT -----YEAR TO DATE-----
July-08 July-07 Yr/Yr % July-08 July-07 Yr/Yr %
actual actual change YTD YTD change
actual actual
A3 646 495 30.5 % 3,015 3,941 -23.5 %
A4/S4/RS 4 3,479 3,497 -0.5 % 26,770 25,205 6.2 %
A5/S5 394 n/a n/a 2,754 n/a n/a
A6/S6 929 815 14.0 % 6,653 6,829 -2.6 %
A8/S8 205 201 2.0 % 1,633 2,119 -22.9 %
TT 300 458 -34.5 % 2,825 2,110 33.9 %
R8 50 n/a n/a 365 n/a n/a
Audi Q7 801 1,661 -51.8 % 7,812 12,634 -38.2 %
Total Audi Sales 6,804 7,127 -4.5 % 51,827 52,838 -1.9 %
