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Renault Organises The First Eco-Driving Day For The General Public, In the Presence of Ellen Macarthur


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PARIS – September 26, 2008: Since its excellent performance on fuel consumption at the Bibendum Challenge in November 2007 with the Logan Renault eco2, Renault has been seeking to promote ecodriving principles with the general public. By following a few simple rules to the way they drive, drivers can reduce their fuel consumption by an average 20%.

At the Eco-challenge held in Turkey in early September, Renault Symbol - manufactured in Bursa - achieved fuel consumption of 3.15 l/100 km through the use eco-driving techniques, nearly 30% lower than the homologated combined cycle figure. Reducing the fuel consumption and, hence, CO2 emissions of their vehicle is a key concern for all drivers. Seeking to develop ecological and economical solutions, reflected in the Renault eco2 environmental signature, Renault is organizing a day dedicated to eco-driving techniques for the general public on October 4 from 10 am to 6 pm in the Bercy Village quarter of Paris, on rue des Pirogues. This event marks the launch of Renault’s Europewide program to raise awareness on responsible driving.

An educational and fun program in the streets of Paris
The event will feature an educational play area for children, while instructors from France’s national institute for road safety and research, INSERR, will give free lessons in Renault eco2 cars. Visitors also get to test their skills on a Renault-developed eco-driving simulator and, thanks to interactive terminals, will be able to find out more about eco-driving techniques via the Renault eco2 website and post their comments. Renault experts will be on hand to answer the public’s questions. The high point of the day will be an eco-driving competition for families, organized in the streets of Paris, the winners of which will receive their prize from yachtswoman and Renault partner, Ellen MacArthur.