Chevrolet is the Strategic Partner of the first Global Mobile Short Film Festival

ZURICH, Switzerland – December 3, 2008: Twice Academy Award winning actor and director Kevin Spacey will headline at the GSM Mobile World Congress (February 16-20, 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker, the GSMA and MOFILM jointly announced today.

The MOFILM Mobile Short Film Festival follows the success of the GSMA's previous collaborations with the Sundance Institute to create the Global Short Film Project at the Mobile World Congress in 2007, and in 2008 with the launch of the MOFILM brand to showcase the work of short film directors representing the Cannes, Locarno and Shanghai Film Festivals and the Sundance Channel, supported by film legend Robert Redford and actress, writer and director Isabella Rossellini.

The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile medium on the entertainment industry, bringing together art, commerce and technology. The 2009 initiative comes on a wave of a new generation of sophisticated multimedia enabled mobile handsets and value added operator services, providing new opportunities to enjoy short form video.

Spacey, the star of Hollywood blockbusters American Beauty, The Usual Suspects and L.A. Confidential, among many others and currently artistic director of London's renowned Old Vic theatre, will host the MOFILM mobile film festival, presenting the prize for the best short film of 5 minutes or less in length that are submitted by film makers from around the world. He will also participate in a keynote interview at the Congress on Thursday, February 19, 2009.

Chevrolet, the strategic partner and co-promoter of the MOFILM festival, will present the winning filmmaker with a brand new Chevrolet 'Cruze' compact family car, launched at the Paris Motor Show last month. Cruze challenges the idea that a car with outstanding value cannot also be sophisticated. The Cruze enters showrooms in Europe next spring and will spearhead a new generation of Chevrolet vehicles worldwide.

"We are very proud to be part of GSMA - MOFILM mobile film festival. I believe this event is very much aligned with the inspiration of the Cruze – a unique composition of design, comfort, convenience, safety, operating efficiency and value for money that goes beyond expectations," says Wayne Brannon, Executive Director, Chevrolet Europe.

MOFILM has received entries from filmmakers in over 40 countries around the world to date. Due to an overwhelming response, MOFILM has announced an extension to the deadline for film submissions to Saturday, January 24, 2009. See www.mofilm.com

"The operator community globally has been steadily moving to a world of mobile broadband powered visual entertainment on the move," said Andy Baker, CEO of MOFILM. “The Mobile World Congress is absolutely unique as a stage for thought-leading business, technology and creative minds to share and debate perspectives on the future of this powerful new medium.”

Technology partner, Accenture, through its recent acquisition of Origin Digital will supply an innovative video sharing and upload technology that supports film submissions for the event. Origin Digital is one of the industry's leading video applications service providers and now part of Accenture Digital Media Services.

The GSMA's Mobile World Congress is the world's premiere meeting place for the global mobile industry, with more than 50,000 visitors expected.