Cobalt Wins Achievement in Customer Satisfaction (ACE) Award for the Fourth Year in a Row

Cobalt wins the CustomerSat Achievement in Customer Excellence (ACE) Award in Three Categories in 2008

SEATTLE, December 4, 2008: The Cobalt Group, Inc., the leading provider of marketing services to the retail automotive industry, today announced that it was the recipient of the 2008 annual customer satisfaction award, titled CustomerSat Achievement in Customer Excellence (ACE) Award. This is the fourth year in a row that Cobalt has won this important award for Customer Support Satisfaction.

Cobalt was recognized this year with not just one, but three awards, including overall Customer Support Satisfaction, Proactive Services Satisfaction and Lexus Technical Support Satisfaction.

Cobalt's commitment to best-in-class customer service has led to year after year customer satisfaction levels over 94%. This year's CustomerSat ACE Award was achieved through satisfaction surveys received from over 4,000 Cobalt clients.

"Cobalt exists to serve our dealer customers and provide them with the best possible services and support," said John Holt, Chairman and CEO of Cobalt. "We are honored by this recognition. As Cobalt grows we will continue to expand our service offerings to ensure that our customers receive the highest level of support."

The CustomerSat ACE Awards certify, acknowledge, and celebrate outstanding achievement in customer satisfaction and demonstrate Cobalt's ongoing commitment to providing its customers with the best customer service in the industry. Receiving a CustomerSat ACE Award demonstrates both rigorous application of customer feedback processes and outstanding performance as measured by those processes.

"We are delighted to recognize The Cobalt Group for its commitment to achieving the highest levels of customer satisfaction," said John Chisholm, executive VP of MarketTools and general manager of the CustomerSat business. "Other measures come and go, but satisfaction is the most enduring and consistent predictor of customer loyalty, which translates into revenue and long-term profitability. The CustomerSat ACE Award validates Cobalt's ability to deliver on its promise to customers."