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Chrome Systems Customizes Competitive Comparison Tool for Nissan - Big Deal!


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Compare Nissan Here - Nissan Buyers Guide

PORTLAND, Ore.--Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc. and an industry leader in managing automotive data, today announced that it was recently selected by Nissan to deliver a robust vehicle comparison tool, and within a short time frame successfully delivered a customized version of its Chrome Construct web services solution that significantly enhanced the automaker’s web site.

Chrome Construct allows automakers to access unbiased, accurate and timely content about their vehicles and their competitors’ vehicles, and to create comprehensive consumer-facing vehicle presentations, with the option of customization to highlight the best features of their products.

In Nissan’s case, Chrome was able to quickly develop a customized solution that performs side-by-side vehicle comparisons spanning hundreds of features and technical specifications, automatically selecting and presenting the advantages of Nissan’s vehicles relative to other brands chosen by the consumer.

“We are pleased to provide Nissan with this new functionality, which can be very helpful in increasing consumer interest and driving sales in the current challenging environment,” said Pete Batten, general manager of Chrome Systems. “Chrome’s ability to create this solution from the ground up, integrate it with the existing web site, and host it on a turnkey basis enabled Nissan to dramatically reduce its time-to-market with the upgraded site.”

About Chrome (www.chrome.com)

Chrome provides vehicle content, software, technology and services to deliver enterprise solutions to all segments of the automotive industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC CarbookŪ, and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company .