Strong F-Series, Fusion Sales Drive Ford To Higher Retail Share For Fourth Consecutive Month But Total Sales Way Off
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- Ford's F-Series truck and Fusion mid-size sedan helped Ford achieve
a fourth consecutive month of retail market share increases
- Total Ford, Lincoln and Mercury sales were 39 percent lower in January than a year ago;
Fleet sales were 65 percent lower and retail sales to individuals were 27
percent lower
- Ford and overall industry sales in January were in line
with company expectations; Retail demand appears to be stabilizing
- Ford continues to align production and inventories with demand; January
inventories totaled 420,000 vehicles, down 156,000 from prior year
DEARBORN, MI - February 3, 2009: Ford's F-Series truck and Fusion mid-size sedan paced Ford to a fourth consecutive month of retail market share increases. Ford estimates its share of the January retail market was 12.7 percent, up 0.3 point versus a year ago. This marks the first time since 1995 Ford has achieved a retail market share increase four months in a row.
In January, Ford's all-new F-150 truck picked up more accolades and market share. In January, the F-150 was named North American Truck of the Year and earned a quadruple 5-star crash test rating from the National Highway Traffic Safety Administration and a Top Safety Pick from the Insurance Institute for Highway Safety. Best-in-class capability and safety ratings and unsurpassed fuel economy appear to be driving F-Series appeal among buyers.
In January, the Fusion posted its highest retail share since August 2006. In March, the 2010 Fusion arrives in dealer showrooms as America's most fuel- efficient mid-size sedan for both hybrid and conventional gasoline models.
The new Fusion Hybrid delivers 41 mpg in the city and 36 mpg on highway, topping the Toyota Camry Hybrid by 8 mpg in the city and 2 mpg on the highway. The new four-cylinder Ford Fusion S achieves 34 mpg on the highway and 23 mpg in the city, beating both the gasoline-powered Camry and Honda Accord.
The Ford Escape and Mercury Mariner small utility vehicles and the Lincoln MKS luxury sedan also contributed to Ford's January market share increase.
Ford, Lincoln and Mercury sales totaled 90,596 in January, down 39 percent versus a year ago. Retail sales to individual customers were down 27 percent. Fleet sales were down 65 percent including a 90 percent decline in sales to daily rental customers.
Ford and industry sales in January were consistent with Ford planning assumptions.
"During the last four months, retail demand appears to have stabilized, and the strength of our new products is a key reason we're growing our share in these challenging market conditions," said Ken Czubay, Ford vice president, Sales and Marketing. "We expect new, recent and future fiscal and monetary actions to help improve conditions in the second half of the year."
Ford inventories were 420,000 vehicles at the end of January, which is 156,000 vehicles lower than a year ago. During the past 12 months, Ford's inventories were reduced by 27 percent - consistent with the company's sales decline (22 percent) during this same period.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
FORD MOTOR COMPANY JANUARY 2009 U.S. SALES
------------------------------------------
January % Year-To-Date %
------------ ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 79,322 131,074 -39.5 79,322 131,074 -39.5
Lincoln 6,091 7,985 -23.7 6,091 7,985 -23.7
Mercury 5,183 9,296 -44.2 5,183 9,296 -44.2
------ ------- ------ -------
Total Ford, Lincoln
and Mercury 90,596 148,355 -38.9 90,596 148,355 -38.9
Volvo 0 8,036 -100.0 0 8,036 -100.0
------ ------- ------ -------
Total Ford Motor
Company 90,596 156,391 -42.1 90,596 156,391 -42.1
Ford, Lincoln and
Mercury Sales By Type
Cars 28,707 44,259 -35.1 28,707 44,259 -35.1
Crossover Utility
Vehicles 20,147 29,680 -32.1 20,147 29,680 -32.1
Sport Utility Vehicles 7,283 15,398 -52.7 7,283 15,398 -52.7
Trucks and Vans 34,459 59,018 -41.6 34,459 59,018 -41.6
------ ------- ------ -------
Total Trucks 61,889 104,096 -40.5 61,889 104,096 -40.5
------ ------- ------ -------
Total Vehicles 90,596 148,355 -38.9 90,596 148,355 -38.9
FORD BRAND JANUARY 2009 U.S. SALES
----------------------------------
January % Year-To-Date %
------------ ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Crown Victoria 1,646 4,431 -62.9 1,646 4,431 -62.9
Taurus 1,705 4,180 -59.2 1,705 4,180 -59.2
Fusion 8,152 9,183 -11.2 8,152 9,183 -11.2
Focus 7,769 11,600 -33.0 7,769 11,600 -33.0
Mustang 2,944 6,545 -55.0 2,944 6,545 -55.0
------ ------ ------ ------
Ford Cars 22,216 35,939 -38.2 22,216 35,939 -38.2
Flex 2,459 0 NA 2,459 0 NA
Edge 4,973 10,888 -54.3 4,973 10,888 -54.3
Escape 8,360 11,191 -25.3 8,360 11,191 -25.3
Taurus X 879 2,234 -60.7 879 2,234 -60.7
------ ------ ------ ------
Ford Crossover Utility
Vehicles 16,671 24,313 -31.4 16,671 24,313 -31.4
Expedition 2,377 4,963 -52.1 2,377 4,963 -52.1
Explorer 3,687 7,217 -48.9 3,687 7,217 -48.9
------ ------ ------ ------
Ford Sport Utility
Vehicles 6,064 12,180 -50.2 6,064 12,180 -50.2
F-Series 25,237 41,125 -38.6 25,237 41,125 -38.6
Ranger 2,813 5,546 -49.3 2,813 5,546 -49.3
Econoline/Club Wagon 5,856 11,333 -48.3 5,856 11,333 -48.3
Low Cab Forward 19 79 -75.9 19 79 -75.9
Heavy Trucks 446 559 -20.2 446 559 -20.2
------ ------ ------ ------
Ford Trucks and Vans 34,371 58,642 -41.4 34,371 58,642 -41.4
------ ------ ------ ------
Ford Brand 79,322 131,074 -39.5 79,322 131,074 -39.5
LINCOLN BRAND JANUARY 2009 U.S. SALES
--------------------------------------
January % Year-To-Date %
------------ ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
MKS 1,535 0 NA 1,535 0 NA
MKZ 1,561 2,712 -42.4 1,561 2,712 -42.4
Town Car 510 206 147.6 510 206 147.6
MKX 1,735 3,026 -42.7 1,735 3,026 -42.7
Navigator 662 1,665 -60.2 662 1,665 -60.2
Mark LT 88 376 -76.6 88 376 -76.6
------ ------ ------ ------
Lincoln Brand 6,091 7,985 -23.7 6,091 7,985 -23.7
MERCURY BRAND JANUARY 2009 U.S. SALES
--------------------------------------
January % Year-To-Date %
------------ ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Grand Marquis 725 1,963 -63.1 725 1,963 -63.1
Sable 482 986 -51.1 482 986 -51.1
Milan 1,678 2,453 -31.6 1,678 2,453 -31.6
Mariner 1,741 2,341 -25.6 1,741 2,341 -25.6
Mountaineer 557 1,553 -64.1 557 1,553 -64.1
------ ------ ------ ------
Mercury Brand 5,183 9,296 -44.2 5,183 9,296 -44.2
VOLVO BRAND JANUARY 2009 U.S. SALES
------------------------------------
January % Year-To-Date %
------------ ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
S40 0 1,519 -100.0 0 1,519 -100.0
V50 0 163 -100.0 0 163 -100.0
S60 0 1,713 -100.0 0 1,713 -100.0
S80 0 865 -100.0 0 865 -100.0
V70 0 167 -100.0 0 167 -100.0
XC70 0 965 -100.0 0 965 -100.0
XC90 0 1,918 -100.0 0 1,918 -100.0
C70 0 375 -100.0 0 375 -100.0
C30 0 351 -100.0 0 351 -100.0
------ ------ ------ ------
Volvo Brand 0 8,036 -100.0 0 8,036 -100.0
