La Dolce Vita Automobili at Black Horse Announces Sponsorships and Media Partners

“New Monterey Car Week Event Attracting Exquisite Vehicles and Global Media”

Auburn, Washington. (April 08, 2009)-La Dolce Vita Automobili at Black Horse announced today that Cat’s Exotics and Driven Exotics have signed on as major event sponsors of the newest car show to be held during the world-famous Monterey Car Week in Northern California. Located in Washington State, Cats Exotics has been selling Lamborghinis and other exotic cars to a global client base of collectors and enthusiasts for over 30 years. Owner Roy Cats explains, “We wanted to join La Dolce Vita as founding sponsors because it gives independent dealers such as ourselves the opportunity and flexibility to share our passion and enthusiasm for Lamborghini cars with our friends, clients and others within the car community”. To date, early event entries include more than 20 Lamborghinis registered by owners in five states who will make the journey to display at Bayonet and Black Horse Golf Course on Friday, August 14, 2009.

Driven Exotics owner and Lamborghini enthusiast Steve Gleaner has worked with Lamborghinis for well over 15 years and operates the only “Exclusively Lamborghini” service facility in the United States. He shares about his La Dolce Vita sponsorship, “The fresh minds of the La Dolce Vita Automobili at Black Horse staff listened when the car community asked for this event and I’m happy to support their efforts from the beginning”. Despite the current economic climate, Steve never has less than 20 Lamborghinis at his shop in Gilroy, California and provides services ranging from general maintenance and horse power upgrades to custom paint work and complete restorations. “I have clients who are Lamborghini club members and many who are not including collectors and professionals who have never attended Monterey Car Week or shown their car at an event. A great many of us will be gathering at Black Horse for a day of fun and as far as I’m concerned, La Dolce Vita is the place to be on Friday August 14”.

Lamborghini cars and related companies are not the only buzz surrounding the La Dolce Vita Automobili at Black Horse event. Each year, the Maserati Club International holds its annual “Maserati Days” during the Monterey Car Week. This year, cars from North America’s largest Maserati club will journey from all over the country to gather at La Dolce Vita Automobili as part of this celebration.

La Dolce Vita Automobili at Black Horse has attracted a number of media outlets who have come on board as partners to support this new effort. Internet sensation BringATrailer.com delivers daily updates to site visitors and subscribers on the best bargains, dream cars, rarities and real-world classics. USA-based Auto Events magazine offers a comprehensive publication and companion site which serve as “A motoring scene guide to automotive events and adventures” covering major concours, race, rally and auction events and offering a comprehensive calendar. Luxury Auto Direct Magazine offers a robust magazine and web site dedicated to the affluent automotive lifestyle. UK-based classic and performance car magazine Octane speaks to an international audience and boasts regular celebrity columnists including Sir Stirling Moss; actor and historic racer Rowan Atkinson; comedian, chat show host and classic car host and classic car collector Jay Leno; Pink Floyd drummer and great car enthusiast Nick Mason and legendary racer Carroll Shelby.

Spectator, exhibitor, sponsor or vendor information: www.ladolcevitamontereybay.com