U.S. Automakers Make Substantial Gains in Initial Quality, Outpacing Industry-Wide Improvement
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While Quality Gap Continues to Narrow, Import Nameplates Capture 15 of 22 Segment Awards
WESTLAKE VILLAGE, Calif., June 22, 2009; New vehicles sold by Chrysler, Ford and GM's domestic brands have improved in initial quality by an average of 10 percent, compared with 2008, surpassing the 8-percent rate of improvement by the industry overall, according to the J.D. Power and Associates 2009 Initial Quality Study(SM) (IQS) released today.
Overall, the industry average for initial quality is 108 problems per 100 vehicles (PP100) in 2009, down from 118 PP100 in 2008. Initial quality for domestic brands has improved to an average of 112 PP100 in 2009 from 124 PP100 in 2008. Lower PP100 scores indicate a lower rate of problem incidences and higher quality.
"Even in the face of unprecedented challenges, the Detroit automakers are keeping their focus on designing and building high-quality vehicles, which is a precondition for long-term success," said David Sargent, vice president of automotive research at J.D. Power and Associates. "High quality generally translates into reduced re-engineering costs and lower warranty expenses during a vehicle's life cycle. High quality also enhances an automaker's reputation for reliability, which is a critical purchase consideration for many consumers."
In addition to the marked improvement by domestic automakers, many import brands continued to perform well in 2009. Lexus leads the overall nameplate rankings, averaging 84 PP100. Following in the rankings are Porsche, Cadillac (which moves from 10th rank position in 2008 to third in 2009), Hyundai (improves from 13th rank position in 2008 to fourth in 2009) and Honda, rounding out the top five. Suzuki posts the largest improvement in ranking, moving from 32nd place in 2008 to ninth in 2009.
The study finds that initial quality for newly launched and redesigned models in 2009 has improved compared with previous years. Historically, all-new models have typically launched with below-average levels of initial quality. However, several all-new models in 2009, including the Hyundai Genesis, Kia Borrego, Toyota Venza and Volkswagen CC, perform considerably better than their respective segment averages. Many redesigned models in 2009 also show notable improvement from the previous generation--particularly the Acura TL, Ford F-150, Honda Pilot and Nissan Z.
"Achieving high levels of initial quality in all-new models is one of the greatest challenges for manufacturers," said Sargent. "Now that more manufacturers are getting their launch quality right straight out of the gate, consumers can expect the quality of new vehicles to continue to rise."
The Initial Quality Study serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study is used extensively by manufacturers worldwide to help them design and build better vehicles and by consumers to help them in their vehicle purchase decisions. Initial quality has been shown over the years to be an excellent predictor of long-term durability, which can significantly impact consumer purchase decisions. The study captures problems experienced by owners in two distinct categories--design-related problems and defects and malfunctions.
2009 IQS Ranking Highlights
Toyota Motor Corporation captures 10 segment awards--more than any other corporation in the 2009 study--including five for Lexus, four for Toyota and one for Scion. Lexus receives awards for the IS, GS, GX, LS and LX models. The Lexus LX has the fewest quality problems in the industry, with just 52 PP100. Toyota models receiving awards in their respective segments are the 4Runner (in a tie); Sienna; Tundra (in a tie); and Yaris.
Ford receives three awards for the Edge (in a tie); F-150 (in a tie); and Mustang. Garnering two awards each are Nissan (Altima and Z); and Honda (CR-V, in a tie, and Ridgeline).
Also receiving segment awards are: Chevrolet Trailblazer (in a tie), Chrysler PT Cruiser Wagon (in a tie), GMC Yukon, Hyundai Elantra Sedan, Mercury Sable and Scion tC.
Assembly Plant Awards
The Toyota Motor Corporation assembly plant in Higashi-Fuji, Japan, receives the Platinum Plant Quality Award for producing vehicles yielding the fewest defects and malfunctions. Averaging just 29 PP100, the plant produces the Lexus SC 430 and Toyota Corolla. Plant awards are based solely on average levels of defects and malfunctions and exclude design-related problems.
Among North and South American plants, the Honda plant in East Liberty, Ohio, which produces the Civic Sedan, CR-V and Element, achieves the Gold Plant Quality Award.
In the Europe and Africa region, Daimler's East London, South Africa, plant, which produces the Mercedes-Benz C-Class, receives the Gold Plant Quality Award.
The 2009 Initial Quality Study is based on responses from more than 80,900 purchasers and lessees of new 2009 model-year cars, trucks and multi-activity vehicles surveyed after 90 days of ownership. The study is based on a 228-question battery designed to provide manufacturers with information to facilitate identifying problems and drive product improvement. The study was fielded between February and May 2009.
Find more detailed results on new-vehicle quality performance as well as model photos and specs by reading an article, browsing a photo gallery and reviewing quality ratings at JDPower.com.
2009 Nameplate IQS Ranking Problems per 100 Vehicles Lexus 84 Porsche 90 Cadillac 91 Hyundai 95 Honda 99 Mercedes-Benz 101 Toyota 101 Ford 102 Chevrolet 103 Suzuki 103 Infiniti 106 Mercury 106 Industry Average 108 Nissan 110 Acura 111 BMW 112 Kia 112 Volkswagen 112 GMC 116 Buick 117 Audi 118 Pontiac 118 Scion 118 Volvo 118 Saturn 120 Mazda 123 Lincoln 129 Subaru 130 Dodge 134 Jaguar 134 Mitsubishi 135 Chrysler 136 HUMMER 136 Jeep 137 SAAB 138 smart 138 Land Rover 150 MINI 165 Top Three Models per Segment Car Segments Sub-Compact Car Highest Ranked: Toyota Yaris Hyundai Accent Honda Fit Compact Car Highest Ranked: Hyundai Elantra Sedan Toyota Prius Honda Civic Compact Sporty Car* Highest Ranked: Scion tC Volkswagen GTI Compact Premium Sporty Car* Highest Ranked: Nissan Z Mercedes-Benz SLK-Class Entry Premium Vehicle Highest Ranked: Lexus IS Cadillac CTS (tie) Infiniti G-Series (tie) Midsize Premium Car Highest Ranked: Lexus GS Acura RL Lexus ES Midsize Sporty Car* Highest Ranked: Ford Mustang Large Premium Car* Highest Ranked: Lexus LS Mercedes-Benz S-Class Midsize Car Highest Ranked: Nissan Altima Pontiac G6 Chevrolet Malibu Large Car Highest Ranked: Mercury Sable Toyota Avalon Chevrolet Impala
NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment. There were only two premium sporty models and no large van models with sufficient sample size, thus no premium sporty or large van awards have been issued.
*No other model in this segment performs above the segment average. Top Three Models per Segment Truck/Multi-Activity Vehicle (MAV) Segments Compact MAV Highest Ranked: Chrysler PT Cruiser Wagon (tie); Honda CR-V (tie) Mitsubishi Outlander Midsize MAV Highest Ranked: Chevrolet TrailBlazer (tie); Ford Edge (tie); Toyota 4Runner (tie) Large MAV* Highest Ranked: GMC Yukon Chevrolet Tahoe Midsize Premium MAV Highest Ranked: Lexus GX Lexus RX Cadillac SRX Large Premium MAV Highest Ranked: Lexus LX Cadillac Escalade Mercedes-Benz GL-Class Large Pickup Highest Ranked: Ford F-150 (tie); Toyota Tundra (tie) Chevrolet Avalanche Midsize Pickup Highest Ranked: Honda Ridgeline Nissan Frontier Ford Ranger Minivan* Highest Ranked: Toyota Sienna Honda Odyssey
NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment. There were only two premium sporty models and no large van models with sufficient sample size, thus no premium sporty or large van awards have been issued.
*No other model in this segment performs above the segment average.
2009 Assembly Plant Quality Award Recipients
Based on Vehicles Produced for U.S. Market
Award PP100 Model(s) Produced at Plant
(defects/
malfunctions only)
Platinum Award
Toyota Motor Corporation
-- Higashi-Fuji, Japan 29 Lexus SC and Toyota Corolla
North/South America
Gold Award
Honda Motor Company
--East Liberty, Ohio 41 Honda Civic, CR-V and Element
Silver Award
General Motors Corporation
--Oshawa, Ontario (Car) 42 Buick LaCrosse and
Chevrolet Impala
Bronze Award
Ford Motor Company
--Kentucky Truck 43 Ford F-250/F-350 Super Duty
Bronze Award
General Motors Corporation
--Bowling Green, KY 43 Cadillac XLR and
Chevrolet Corvette
Bronze Award
Toyota Motor Corporation
--Georgetown, KY 43 Toyota Avalon, Camry and
Venza
Asia Pacific
Silver Award
Toyota Motor Corporation
--Fujimatsu, Japan 30 Toyota Prius
Bronze Award
Toyota Motor Corporation
--Kyushu, Japan 34 Lexus ES; IS; and RX;
Toyota Highlander
Europe and Africa
Gold Award
Daimler
--East London, South Africa 38 Mercedes-Benz C-Class
Silver Award
BMW
--Dingolfing, Germany 40 BMW 5 Series and 6 Series
Silver Award
Daimler
--Bremen, Germany 40 Mercedes-Benz C-Class;
CLK-Class; SL-Class; and SLK-
Class
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
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