Subaru Announces Pricing On New 2010 Impreza

Record-breaking model prices largely unchanged for 2010 Premium model price now $1,000 lower

CHERRY HILL, N.J., July 29 -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.

Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)

Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.

The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.

Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.

The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.

Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.

For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.

The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.

Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.

Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).

  More information is available at www.subaru.com.

  2010 Impreza Model Pricing
                                                                 MSRP
                                                              including
  Model / Trim  Transmission Options                   MSRP  Dest & Del'y
  Impreza 4-Door Models

  2.5i           5MT         01                     $17,495     $18,190
  2.5i           Auto        01                     $18,495     $19,190
  2.5i Premium   5MT         01, 11                 $18,495     $19,190
  2.5i Premium   Auto        01, 11, 12             $19,495     $20,190
  2.5GT          Auto        01                     $26,995     $27,690
  WRX            5MT         01                     $24,995     $25,690
  WRX Premium    5MT         01, 14                 $27,495     $28,190

  Impreza 5-Door Models

  2.5i           5MT         01                     $17,995     $18,690
  2.5i           Auto        01                     $18,995     $19,690
  2.5i Premium   5MT         01, 11                 $18,995     $19,690
  2.5i Premium   Auto        01, 11, 12             $19,995     $20,690
  Outback Sport  5MT         01                     $19,995     $20,690
  Outback Sport  Auto        01                     $20,995     $21,690
  2.5GT          Auto        01                     $27,495     $28,190
  WRX            5MT         01                     $25,495     $26,190
  WRX Premium    5MT         01, 14                 $27,995     $28,690

  STI

  STI            6MT         01, 15, 16, 25, 26     $34,995     $35,690

  Options

  Option
  Code           Description                                     MSRP
  01             Base Model                                      N/A
  11             Special Edition Package                        $500
  12             Navigation and Power Moonroof Package        $3,000
  14             Navigation System                            $2,000
  15, 25         Silver/ Gold BBS Package                     $2,000
  16, 26         Silver/ Gold BBS Package + Navigation System $3,800

  About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.