BMW Group U.S. Division Reports August 2009 Sales - Best Month of the Year
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WOODCLIFF LAKE, NJ - September 1, 2009: With 24,343 units (-21.3 percent), the BMW Group in the U.S. (BMW and MINI combined) reported its best sales month so far this year. The BMW Group also reported a year-to-date sales volume of 160,044 vehicles, down 26.5 percent, compared to 217,821 vehicles sold in the first eight months of last year.
BMW Brand Sales
The BMW brand also had its best month this year with a total of 19,232
units (-24.5 percent). Year-to-date, BMW brand sales were down 28.6
percent to 129,176 vehicles compared to 180,889 vehicles sold in the same
period of 2008.
"We are happy with BMW sales this month because it shows a strengthening of the premium market," said Jim O'Donnell, President of BMW of North America, LLC. "On the other hand, we always knew this month would be difficult in comparison to August 2008, because it was one of our strongest months on record."
BMW Certified Pre-Owned (CPO)
Sales of BMW's Certified Pre-Owned vehicles were slightly down 1.2
percent, to 9,342 CPO vehicles versus 9,453 vehicles reported in August a
year ago. Year-to-date, CPO sales were up 10.1 percent, to 76,482 over the
69,437 reported in the same period of 2008.
MINI Brand Sales
MINI USA reported sales of 5,111 automobiles (-6.5 percent) making
August MINI's fifth best month in its U.S. history dating back to 2002.
Year-to-date, MINI USA also reported sales of 30,868 automobiles, a
decrease of 16.4 percent, compared to the 36,932 cars reported in the first
eight months of 2008.
"Cash for Clunkers brought some new, more pragmatic customers to MINI who would probably not have considered the brand without the program," said Jim McDowell, Vice President of MINI USA. "This is good and shows that for MINI, Cash for Clunkers was not just a 'pull ahead' of sales."
Table: Sales BMW of North America, LLC, August 2009
August August YTD YTD
2009 2008 % 2009 2008 %
---- ---- ---- ---- ---- ----
BMW brand 19,232 25,462 -24.5 129,176 180,889 -28.6
--------- ------ ------ ----- ------- ------- -----
BMW passenger cars 15,923 19,653 -19.0 104,770 142,436 -26.4
------------------ ------ ------ ----- ------- ------- -----
BMW light trucks 3,309 5,809 -43.0 24,406 38,453 -36.5
(SAVs)
----- ----- ----- ----- ------ ------ -----
MINI brand 5,111 5,469 -6.5 30,868 36,932 -16.4
---------- ----- ----- ---- ------ ------ -----
TOTAL Group 24,343 30,931 -21.3 160,044 217,821 -26.5
----------- ------ ------ ----- ------- ------- -----
Sales BMW of North America, LLC, August 2009
Aug Aug YTD YTD
09 08 % Aug 09 Aug 08 %
--- --- --- ------ ------ ---
1 Series 914 1,190 -23.2% 7,443 8,617 -13.6%
3 Series 9,833 10,756 -8.6% 60,697 81,967 -25.9%
Z4 547 556 -1.6% 1,981 4,672 -57.6%
5 Series 3,536 5,287 -33.1% 26,829 32,908 -18.5%
6 Series 231 663 -65.2% 2,609 4,881 -46.5%
7 Series 862 1,201 -28.2% 5,211 9,391 -44.5%
BMW passenger cars 15,923 19,653 -19.0% 104,770 142,436 -26.4%
------------------ ------ ------ ----- ------- ------- -----
X3 670 1,963 -65.9% 4,098 13,220 -69.0%
X5 2,295 3,380 -32.1% 17,257 22,347 -22.8%
X6 344 466 -26.2% 3,051 2,886 5.7%
BMW light trucks (SAVs) 3,309 5,809 -43.0% 24,406 38,453 -36.5%
----------------------- ----- ----- ----- ------ ------ -----
BMW brand 19,232 25,462 -24.5% 129,176 180,889 -28.6%
--------- ------ ------ ----- ------- ------- -----
Cooper /S Hardtop 3,043 3,631 -16.2% 19,873 24,966 -20.4%
Cooper /S Convertible 793 505 57.0% 3,973 4,545 -12.6%
Cooper /S Clubman 1,275 1,333 -4.4% 7,022 7,421 -5.4%
MINI brand 5,111 5,469 -6.5% 30,868 36,932 -16.4%
---------- ----- ----- ---- ------ ------ -----
TOTAL BMW of North
America, LLC 24,343 30,931 -21.3% 160,044 217,821 -26.5%
------------------ ------ ------ ----- ------- ------- -----
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 86 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
