Battle of the Sexes: Automobiles
Washington DC October 6, 2009; The AIADA newsletter reported that while a new study shows that men and women tend to agree on what they look for in a vehicle, sales show that we're still far apart on the metal packaging.
According to MSN Autos, market research firm Strategic Vision tracks demographic data in its New Vehicle Experience Study, which surveyed 130,000 new-vehicle buyers. One official says that when it comes to the core qualities an automobile should have, men and women tend to have similar expectations.
In the study, the top three desirable traits in a vehicle were "functional," "capable," and "accommodating" for men and women alike. From there, men and women start differentiating on a vehicle's personality.
Men are looking for vehicles that are "aggressive" and "powerful" whereas women are more interested in "smart," "protective," and "cute" autos.
It's worth mentioning that there are two ways to track buying patterns for men versus women — by volume (i.e., of the total number of cars sold, which ones were bought by the most men or women) or by index (i.e., regardless of volume, which vehicles were bought disproportionately by men or women, as expressed by a deviation from the mean). From that data, MSN has picked its choices for the top five men's cars versus the top five vehicles women can't live without.
Click here to view the list.
Katrina Ramser's Car Tips For Women Drivers
- Katrina's 2009 Crossover Watch List
- Katrina's 2009 3-Row SUVs and SUVs
- Katrina's 2008 Top 10 Vehicles For Female Drivers
- Katrina's Basic Car Insurance Coverage For Women
- Katrina's Money Saving Car Tips For Women
Katrina's 2010 and 2009 Model Reviews For Women Drivers
- 2009 Acura RDX Review
- 2009 Acura TL Review
- 2009 Acura TSX Tech Review
- 2009 BMW X3 xDRIVE 30i Review
- 2009 Chevrolet Traverse Review
- 2009 Chevrolet Tahoe Hybrid Review
- 2009 Dodge Journey Review
- 2009 Ford Flex Review
- 2009 Honda Pilot EX-L Review
- 2009 Infiniti G37 Coupe Review
- 2009 Kia Borrego Review
- 2010 Lexus HS250h Review
- 2009 Mazda5 Grand Touring Review
- 2009 Mazda6 Grand Touring Review
- 2009 Mazda CX-9 Review
- 2009 Mercedes-Benz ML320 BLUETEC Review
- 2009 Mitsubishi Outlander Review
- 2009 Nissan Murano Review
- 2009 Suzuki Equator Review
- 2009 Subaru Forester Review
- 2010 Toyota Prius Hybrid Review
- 2009 Toyota Yaris Review
- 2009 Toyota Camry Hybrid Review
- 2009 Toyota RAV4 Review
- 2009 Volkswagen Tiguan SE 4Motion Review
- 2009 Volkswagen CC Sport Review
- 2009 Volkswagen Jetta Sportwagen TDI Review
Katrina's 2008 Model Reviews For Women Drivers
- 2008 Buick Enclave Review
- 2008 Ford Escape
- 2008 Ford Escape Limited 4x4 Review
- 2008 Honda CR-V Review
- 2008 Honda Reidgeline Review
- 2008 Jeep Grand Cherokee SRT Review
- 2008 Kia Sportage 4x4 Review
- 2008 Lexus RX400h Hybrid Review
- 2008 Lexus GX470 Review
- 2008 Mercury Mariner Hybrid FWD Review
- 2008 Nissan Pathfinder Review
- 2008 Nissan Armada Review
- 2008 Suzuki SX4 Review
- 2008 Subaru Impreza WRX Review
- 2008 Toyota Prius Hybrid Review
- 2008 Toyota Land Cruiser Review
- 2008 Volkswagen Touareg Review
- 2008 Volkswagen Touareg Review
- 2008 Volvo C30 Review