Toyota, Honda and Volkswagen Take Top Spots in ALG's Fall 2009 Perceived Quality Study
 Now That's A Quality Car! |
SANTA BARBARA, Calif.--ALG, a subsidiary of DealerTrack Holdings, Inc. , a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that Toyota and Honda were the top performers among mainstream brands in ALG’s Fall 2009 Perceived Quality Score (PQS). They had also been ranked first and second, respectively, in ALG’s Spring 2009 PQS, and the two Japanese carmakers maintained substantial leads over all other mainstream brands.
Taking the third spot was German carmaker Volkswagen (VW), which had ranked fifth in last spring’s PQS. VW edged out Nissan, which fell to fourth place from third. Rounding out the top five mainstream brands was Ford Trucks. ALG tabulates results separately for domestic manufacturers’ cars and trucks/SUVs due to the wide perception gap that exists between these two categories.
Ford Cars showed the strongest year-over-year improvement in perceived quality, followed by Ford Trucks/SUVs. Ford’s ability to avoid bankruptcy and launch new models in 2009 has likely generated increased consumer confidence in the brand. Hyundai rounded out the top three in terms of greatest year-over-year improvement.
“Toyota and Honda consistently lead the industry when it comes to perceived quality,” said James Clark, general manager of ALG. “These companies have maintained a long history of durable and reliable powertrains, which resonates with consumers and often leads them to rate other characteristics like safety and design positively as well. Volkswagen’s emotionally appealing designs have helped strengthen perceptions of its overall brand and lift VW into third place.”
Now in its 9th year, ALG’s PQS is based on a proprietary rating scale derived from surveys of car owners in the U.S., which then determines the relative positions of mainstream and luxury brands. The complete list with scores is available at: https://www.alg.com/pdf/pqs_2009_fall.pdf
About ALG (www.alg.com)
Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the “Automotive Lease Guide” – the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 37 years in both the U.S. and Canadian markets. ALG is a company of DealerTrack Holdings, Inc. .
About DealerTrack (www.dealertrack.com)
DealerTrack’s intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry’s most comprehensive. DealerTrack operates the industry’s largest online credit application network, connecting over 17,000 dealers with over 750 financing sources. Our Dealer Management System (DMS) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack’s Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack’s family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com.
