Volkswagen Jetta, Jetta SportWagen, Passat, CC and Tiguan Outrank the Competition in Strategic Vision's 2009 Total Value Index
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CC Earns Highest TVI Score of Any Model This Year
HERNDON, Va., Nov. 24 -- Volkswagen of America, Inc. announced today that five of its vehicles have received top ratings from buyers in Strategic Vision's 2009 Total Value Index(TM) (TVI). Volkswagen's Jetta and Passat tied for first place in the medium car category, the Jetta SportWagen took the top spot in the medium multi-function group, the Tiguan was first among small SUVs, and the CC not only topped the larger car segment, but also received the highest TVI score of any vehicle in the running for this year.
"Durability alone and simply satisfying customers is not enough for buyers who demand both immediate and long term Value," says Alexander Edwards, President, Strategic Vision. "Manufacturers like Volkswagen are listening to customers, reacting quickly to, and creating vehicles with increased quality and competitive prices. This is truly an exciting time for car buyers, today and in the near future."
"Volkswagen is proud to have a variety of its vehicles recognized and enjoyed by today's buyers through Strategic Vision's Total Value Index," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "All five of these models represent the core values and abilities that set the Volkswagen brand apart, with a combination of innovative design inside and out, fuel efficient engine options, and fun-to-drive, German-inspired driving characteristics."
The Strategic Vision Total Value Index was calculated from 48,228 buyers who purchased a 2009 model year vehicle between September 2008 and March 2009. The vehicles' Total Value is calculated starting with clear statements that owners make about value, including the price paid, innovation, expected reliability, fuel economy, resale value, and more. Strategic Vision then incorporates the importance of the variables that make up the entire ownership experience, and determines the vehicles' worth of the attributes compared against the costs involved, also known as the "True Value." The Strategic Vision Total Value Awards(TM) have been presented annually since 1995.
The 2010 Volkswagen Jetta, Jetta SportWagen, Passat, CC, and Tiguan are available now at Volkswagen dealerships across the U.S.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Golf, GTI, New Beetle, New Beetle convertible, Jetta, Jetta SportWagen, Eos, Passat, Passat Wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.
About Strategic Vision
Strategic Vision is a research-based consultancy with thirty-five years of experience in understanding the consumers' and constituents' decision-making systems for a variety of clients, including most automotive manufacturers, American Airlines and Procter & Gamble. Its unique expertise is in identifying consumers' comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. J. Susan Johnson, CEO of Strategic Vision, coined the phrase "True Innovators" and we measure this construct in the detailed Total Value Index report. The ValueCentered® psychology and research methods were defined by Dr. Darrel Edwards in 1968, and enhanced by co-founders J. Susan Johnson (1972) and Sharon Shedroff (1975).
