Leading Role for BMW at First 'Must Attend' Event of Racing and Social Calendar
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MULGRAVE, AUSTRALIA – December 8, 2009: BMW is expanding its suite of racing affiliations, becoming the naming rights sponsor of next year’s BMW Magic Millions Carnival.
Queensland’s richest race day, the $4.6 million Magic Millions meeting on January 9 will host the headline $2 million BMW Magic Millions 2YO Classic as well as the $100,000 BMW “Gran Turismo” Magic Millions Maiden Plate – 1200m.
The BMW Magic Millions Carnival and Race Day is summer’s premier horse-racing carnival, attracting the who’s who of the thoroughbred industry from Australia and overseas.
BMW will utilise the Carnival to showcase its new BMW 5 Series Gran Turismo, ahead of the car’s official launch in Australia.
Magic Millions Director, Katie Page-Harvey commented on the event program for 2010: “Magic Millions is a personal passion for each of the owners (Gerry Harvey, John Singleton, Rob Ferguson & Katie Page-Harvey) and we each enjoy a different facet of Magic Millions. What we have in common however, are the people the event attracts each year. I am delighted with the program of events for 2010; it is guaranteed to be our best ever.
“It is my particular pleasure to welcome BMW as the naming rights sponsor for 2010 Magic Millions Carnival and Race Day. We believe it is a testament to the calibre of the event that we are able to partner with a brand as prestigious as BMW.
“Joining BMW is an enviable portfolio of prestige brands including long-standing supporters of the Carnival and Race Day – Paspaley, David Jones, R.M.Williams and Conrad Jupiters.
“We are also delighted to introduce several new invitation-only events to our exclusive Magic Millions event calendar. In addition to the ever-popular yearling sales, the Magic Millions owners will host:
“Magic Millions is now appropriately considered to be the official Australian summer racing Carnival and we are thrilled to be able to welcome our friends, guests and some new faces to Magic Millions in 2010.”
Stavros Yallouridis, Managing Director, BMW Group Australia added, “We at BMW are very pleased to continue our association with Magic Millions at this year’s Gold Coast Carnival. The premium and exclusive nature of this event perfectly complements BMW brand values. The trainers, buyers and visitors that attend all of the associated activities represent a natural audience who will undoubtedly be keen to see the latest product that BMW is bringing to the Australian market.”
Magic Millions has gained a world class reputation with the consistent supply of champions not only to Australasian racing, but to the racing world. This year’s Australian Champion Racehorse, Scenic Blast is a Magic Millions graduate, so to Phelan Ready (2009 2YO Champion), and Theseo (2009 Middle Distance Champion). The winner of the 2009 Melbourne Cup, Shocking, was bought at Magic Millions in 2007, and seven of the past nine Golden Slipper winners sold at auction were Magic Millions “graduates.”
Magic Millions is the largest sales incentive race day in the world with the BMW Magic Millions Race Day specifically carrying a prize purse of $4.6 million. With the Magic Millions race day a sell-out every year, the event has become a cornerstone in today’s racing calendar.
