Mazda Reports December 2009 and Full-Year 2009 Sales
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IRVINE, Calif., Jan. 5, 2010; Mazda North American Operations (MNAO) today reported December 2009 sales of 18,255, up 1.6 percent versus December 2008, and the strongest single month of the last four. Full-year 2009 sales were 207,767, down 21.3 percent. There were 28 selling days in December 2009 compared to 26 in 2008, and 310 selling days in both 2008 and 2009.
"Going in, we knew 2009 was going to be an extremely difficult year, and it lived up to its early billing all the way to the end," said Jim O'Sullivan, president and CEO, MNAO. "We reduced our fleet sales all year long to focus on long-term brand strength, residual values and profitability. With December coming in higher than last year, optimism is strong for a brighter 2010."
The all-new 2010 MAZDA3 reported a sales increase in December of 1.5 percent with 7,981 units sold, and represented nearly half of all Mazdas sold in the U.S. during 2009. Mazda's crossover SUVs showed strong sales in December, with CX-7 reporting a sales increase of 120.5 percent for the month with 2,578 vehicles sold, while CX-9 reported sales of 2,637 units, an increase of 25.4 percent.
Mazda Motor de Mexico (MMdM) celebrated its best sales month ever. The company sold 3,115 vehicles, up 15 percent versus last December. December also marks the first month MMdM has reported sales of more than 3,000 units. For 2009, MMdM reported 18,914 total sales, accounting for a 14 percent decrease versus 2008. The all-new MAZDA3 and the CX-9 each recorded their best-ever sales months in December.
Mazda Canada Inc. (MCI) reported December sales of 4,261 units, down 5.5 percent compared to December 2008. Overall sales for 2008 were down 13.3 percent compared to overall 2008 sales, with 73,672 units sold.
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
Mazda North American Operations - December
2009
Month-To-Date Year-To-Date
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December December % % MTD December December % % YTD
2009 2008 Change DSR 2009 2008 Change DSR
-------- -------- ------ ----- -------- -------- ------ -----
Mazda3 7,981 7,864 1.5% (5.8)% 96,466 109,957 (12.3)% (12.3)%
Mazda5 1,622 2,884 (43.8)% (47.8)% 18,488 22,021 (16.0)% (16.0)%
Mazda6 2,596 3,088 (15.9)% (21.9)% 34,866 52,590 (33.7)% (33.7)%
MX-5
Miata 464 299 55.2% 44.1% 7,917 10,977 (27.9)% (27.9)%
RX-8 128 153 (16.3)% (22.3)% 2,217 3,368 (34.2)% (34.2)%
CX-7 2,578 1,169 120.5% 104.8% 20,583 26,811 (23.2)% (23.2)%
CX-9 2,637 2,103 25.4% 16.4% 21,132 26,100 (19.0)% (19.0)%
Tribute 247 352 (29.8)% (34.8)% 5,525 10,806 (48.9)% (48.9)%
B-Series
Truck 2 53 (96.2)% (96.5)% 573 1,319 (56.6)% (56.6)%
Total
Vehicles
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CARS 12,791 14,288 (10.5)% (16.9)% 159,954 198,913 (19.6)% (19.6)%
TRUCKS 5,464 3,677 48.6% 38.0% 47,813 65,036 (26.5)% (26.5)%
----- ----- ---- ------ ------ ------
TOTAL 18,255 17,965 1.6% (5.6)% 207,767 263,949 (21.3)% (21.3)%
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MEMO:
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IMPORT
CAR 10,195 11,200 (9.0)% 125,088 146,323 (14.5)%
IMPORT
TRUCK 5,215 3,272 59.4% 41,715 52,911 (21.2)%
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IMPORT
TOTAL 15,410 14,472 6.5% 166,803 199,234 (16.3)%
DOMESTIC
CAR 2,596 3,088 (15.9)% 34,866 52,590 (33.7)%
DOMESTIC
TRUCK 249 405 (38.5)% 6,098 12,125 (49.7)%
--- --- ------ ----- ------ ------
DOMESTIC
TOTALS 2,845 3,493 (18.6)% 40,964 64,715 (36.7)%
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Selling
Days 28 26 310 310
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