American Honda December 2009 Sales Up 15.6 Percent
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Annual sales led by Accord, Civic and CR-V
TORRANCE, Calif., Jan. 5 -- American Honda Motor Co., Inc., today reported December monthly sales of 107,143, an increase of 15.6 percent on a daily selling-rate* basis. American Honda's 2009 annual vehicle sales totaled 1,150,784, a decline of 19.5 percent compared to 2008 results.
Honda Division's December monthly sales of 96,568 represented an increase of 18.9 percent compared to 2008. Honda Division's 2009 annual sales of 1,045,061 decreased 18.6 percent compared to 2008. The top-three best-selling Honda models for 2009 were the Accord, 290,056; Civic, 259,722; and CR-V, 191,214.
Accord monthly sales increased 17.3 percent for December to 28,238. Monthly Civic sales increased by 19.8 percent to 22,319. The CR-V, the country's best-selling SUV in 2008 and 2009, increased sales by 24.5 percent to 18,686 for a new December sales record. Additional models with monthly sales gains included the Pilot, up 26.6 percent to 9,184, and the Odyssey, up 19.8 percent to 8,966.
"The good news is that the market appears to be stabilizing and we have more reasons for optimism in 2010," said John Mendel, executive vice president of American Honda. "There seems to be light at the end of the tunnel; let's hope it's not another train coming, but rather, brighter days ahead."
The Acura Division's year-end sales totaled 105,723, down 26.8 percent. December Acura sales totaled 10,575, down 8.1 percent. The TL led the division with annual sales of 33,620, followed closely by the MDX with sales of 31,178.
December TSX sales increased 17.9 percent to 2,926. December RDX sales increased 4.4 percent to 1,283. The much-anticipated Acura ZDX four-door sports coupe made its sales debut in the second half of the month.
*The annual Daily Selling Rate (DSR) is calculated with 308 days for 2009 and 2008. December 2009 included 28 selling days versus 26 selling days for 2008. All percentages represent DSR.
For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit Honda.com for Honda and Acura.com for Acura.
American Honda Vehicle Sales For December 2009
Month-to-Date Year-to-Date
December December DSR** December December DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American
Honda
Total 107,143 86,085 15.6% 1,150,784 1,428,765 -19.5%
-----
Total
Car
Sales 61,020 50,918 11.3% 700,214 877,703 -20.2%
Total
Truck
Sales 46,123 35,167 21.8% 450,570 551,062 -18.2%
Honda
Total
Car
Sales 54,706 44,762 13.5% 635,901 794,421 -20.0%
Honda
Total
Truck
Sales 41,862 30,643 26.9% 409,160 489,840 -16.5%
Acura
Total
Car
Sales 6,314 6,156 -4.8% 64,313 83,282 -22.8%
Acura
Total
Truck
Sales 4,261 4,524 -12.5% 41,410 61,222 -32.4%
Domestic
Car Sales * 51,010 40,642 16.5% 551,357 661,736 -16.7%
-----------
Honda
Division 47,843 37,035 20.0% 517,737 614,970 -15.8%
Acura
Division 3,167 3,607 -18.5% 33,620 46,766 -28.1%
Domestic
Truck Sales * 44,660 30,629 35.4% 412,787 444,263 -7.1%
-------------
Honda
Division 40,399 26,105 43.7% 371,377 383,041 -3.0%
Acura
Division 4,261 4,524 -12.5% 41,410 61,222 -32.4%
Import
Car Sales 10,010 10,276 -9.5% 148,857 215,967 -31.1%
---------
Honda
Division 6,863 7,727 -17.5% 118,164 179,451 -34.2%
Acura
Division 3,147 2,549 14.6% 30,693 36,516 -15.9%
Import
Truck Sales 1,463 4,538 -70.1% 37,783 106,799 -64.6%
-----------
Honda
Division 1,463 4,538 -70.1% 37,783 106,799 -64.6%
-------- ----- ----- ------ ------ ------- ------
MODEL BREAKOUTS
BY DIVISION
Honda
Division
Total 96,568 75,405 18.9% 1,045,061 1,284,261 -18.6%
----- ------ ------ ----- --------- --------- ------
Fit 4,570 5,039 -15.8% 67,315 79,794 -15.6%
Accord * 28,238 22,348 17.3% 290,056 372,789 -22.2%
Memo:
Accord
Hybrid 0 1 1 198 -99.5%
Memo:
Accord
Cross-
tour*** 2,079 0 2,564 0
Civic * 22,319 17,302 19.8% 259,722 339,289 -23.5%
Memo:
Civic
Hybrid 471 1,036 -57.8% 15,119 31,297 -51.7%
S2000 19 72 -75.5% 795 2,538 -68.7%
Insight 1,639 0 20,572 0
FCX 0 0 0 6
FCX Clarity 0 1 5 5 0.0%
----------- --- --- --- --- ----
Odyssey * 8,966 6,950 19.8% 100,133 135,493 -26.1%
Pilot * 9,184 6,735 26.6% 83,901 96,746 -13.3%
CR-V * 18,686 13,933 24.5% 191,214 197,279 -3.1%
Element * 1,426 1,336 -0.9% 14,884 26,447 -43.7%
Ridgeline 1,521 1,689 -16.4% 16,464 33,875 -51.4%
--------- ----- ----- ------ ------ ------ ------
Acura
Division
Total 10,575 10,680 -8.1% 105,723 144,504 -26.8%
----- ------ ------ ----- ------- ------- ------
RSX 0 0 0 1
TL * 3,167 3,607 -18.5% 33,620 46,766 -28.1%
TSX 2,926 2,304 17.9% 28,650 31,998 -10.5%
RL 221 245 -16.2% 2,043 4,517 -54.8%
-- --- --- ------ ----- ----- ------
MDX * 2,899 3,383 -20.4% 31,178 45,377 -31.3%
ZDX * 79 0 79 0
RDX * 1,283 1,141 4.4% 10,153 15,845 -35.9%
--- ----- ----- ---- ------ ------ ------
Selling Days 28 26 308 308
* Honda and Acura vehicles are made of domestic & global sourced parts.
Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and
Honda domestic truck sales.
