Mercedes-Benz Announces First Wave of Product Enhancements

MULGRAVE, AUSTRALIA – January 12, 2010: Mercedes-Benz Australia/Pacific today detailed the first of numerous product-based enhancements for its Australian model range.

As a result of Australia’s new vehicle import duty reduction – down from ten to five percent from January 1 this year – the German luxury car maker has elected to provide additional standard equipment to a number of its new passenger car models. At the time of this announcement (1 December 2009), the managing director of Mercedes-Benz Cars in Australia, Mr Horst von Sanden, said: “Our customers have told us that they prefer increases in equipment levels over any short-term price reductions or resale-damaging discounting.”

These important revisions are part of Mercedes-Benz’ ongoing value strategy – a long-term programme specifically designed to offer Australian customers the best possible value. Critically, the equipment enhancements chosen to become new standard features are the most popular optional extras; this ensures customers receive specific equipment they actually want.

The first Mercedes-Benz model to receive these value-enhancing revisions in 2010 is the popular compact sports tourer, the B-Class. The specific product revisions are detailed below